China Market 2014 Issue 5 An Inter-organizational Perspective on Marketing Channels Governance: The Influence of the Institutional Environment

An Inter-organizational Perspective on Marketing Channels Governance: The Influence of the Institutional Environment
guo yi;

..............page:8-17

zhong guo jing ji xing jiu dian ying xiao ce lue fen xi ji dui ce
wu bi ye ;, xu bi fang ;

..............page:18-19,22

liang shi an quan bei jing xia wo guo liang shi pin pai su zao yan jiu
xu jun yi ;

..............page:20-22

ti yan shi ying xiao ji xiao ping jia ti xi gou jian
geng zuo ;, wang dan ;

..............page:23-24,109

yang lv hua zuo ying xiao ce lue tan jiu
dong xue ping ;, guo shu jun ;, zhao feng ;, zhong yue ming ;

..............page:25-27

nv xing chu you ying xiang yin su ji ying xiao ce lue yan jiu
xiang ying ;, zhao zuo ;

..............page:28-29

tan xi hou dian zi shang wu shi dai de da wang luo ying xiao xin li nian o2o mo shi
dai yun ;

..............page:30-31

wei pin hui ying xiao ce lue fen xi
me zhi dan ;

..............page:32-33

xian shang you xing shang pin de ding jia ying xiang yin su fen xi
wu feng ;

..............page:34-35,49

yao lin xian jing de jing qu ying xiao suo cun zai de wen ti he dui ce yan jiu
huang fu zuo cheng ;, xiang ying ;

..............page:36-37

qian tan rtb zai wang luo guang gao tou fang de qian jing
xu xiao fei ;

..............page:38-39

wang luo gou wu xin shi dai xia xiao fei xin li jian xi
liu zhen nan ;

..............page:40-41

crm zai qi che ying xiao qi ye zhong de kai fa yu ying yong
zhang jia zuo ;

..............page:42-44,47

ji yu gu ke jia zhi li lun de guo nei zu che gong si de fu wu ying xiao mo shi yan jiu
li yao dong ;, ma qing mei ;

..............page:45-47

qi ye ying xiao guan li cun zai de wen ti ji dui ce fen xi
he qiu ying ;

..............page:48-49

zhao pin zai xian xing qi ye guan li zhong de wen ti yu dui ce yan jiu
chen hong jia ;, chen wen hua ;, chen xu dong ;, lu guan ru ;

..............page:50-51,60

chu tan zhi xing bu neng xiang po chan zhuan huan de shi xian lu jing po jie bing tai qi ye zhi xing nan xin si kao
chen ze zuo ;, zhang long ;

..............page:52-53

gao xiao zan fu kuan guan li tan xi
liu li hua ;, zuo jie ;

..............page:54-55

ru he cu jin yu fang yi xue dang an guan li de ke xue hua
ma rong ;

..............page:56-57

ji qun shi jiao xia ji yu yin xing ji li de gao xiao jiao shi ji xiao ti sheng wen ti tan tao
liang su ;, tang ji ping ;

..............page:58-60

wo guo qing shao nian dui ti yu xiao fei pin zhi liang yu jia ge zu he ti xi xu qiu de diao cha yu fen xi
cai xiang yu ;, liu zhi qiang ;, zhao jiang hong ;

..............page:61-62,65

da xue sheng lian ai bu tong jie duan de xiao fei xing wei yan jiu
geng zuo ;, peng zuo zuo ;

..............page:63-65

hu li zhuan ye xue sheng xin li jian kang zheng zhuang zhui zong diao cha jie guo fen xi
song yan song ;

..............page:66-67,69

2014 jie guan li xue bi ye sheng jiu ye yi xiang yu qi wang diao cha bao gao ji dui ying fen xi yi he bei lian he da xue guan li xue yuan wei li
zhang bin ;

..............page:68-69

ge ti si ying deng fei gong you zhi qi ye dian xing diao cha
li yi ming ;

..............page:70-71

xiao nei wai guang gao xuan chuan ping tai jian she yan jiu
liu wei chao ;, qu run feng ;

..............page:72-73,111

shao yang di qu juan yan xiao fei xing wei ji ying xiao ce lue yan jiu
juan yan xiao fei xing wei yan jiu ke ti zu ;

..............page:74-82

hang zhou gao xing ji jiu dian de ying xiao xian zhuang ji dui ce fen xi
chen ya zuo ;, zheng jing jing ;

..............page:83-84

shi lun chuan bo pei tao ye chan pin de shi chang ying xiao ce lue
huang zhi heng ;, mo dong ming ;

..............page:85-87,94

zhe jiang sheng gao deng jiao yu dui jing ji zeng chang gong xian lv de yan jiu
xiong qing ru ;

..............page:88-89,98

cai xian ji gou fu wu ping jia ti xi yan jiu
liu kun ;

..............page:90-91

ji yu zi ben bao quan guan xia de zi chan jian zhi zhong hui ji li run cao zong qian xi
li ying yi ;, lv zuo ;, luo lan ;

..............page:92-94

guan yu tui dong zhong xiao qi ye si mu zhai rong zi de si kao yu jian yi
jiang yan ;

..............page:95-96

wo guo xiao qi ye hui ji zhi du yan jiu wen ti zhi wen xian zong shu
gao yang ;

..............page:97-98

wo guo shang ye yin xing ge ren ye wu cun zai de wen ti ji dui ce yan jiu
feng hong fei ;

..............page:99-100

zhong guo shi chang tou gao xu zhi

..............page:封2

hang ji chu ti zhi liang zhua fu wu qiang li da zao xiao neng tong ji
shen yu kun ;

..............page:101-102

qi ye hui ji nei bu kong zhi ce lue yan jiu
zuo zuo ;

..............page:103-104

qian xi wo guo zi chuang shang yu de hui ji ji liang
zeng xiao qing ;

..............page:105-106

shang shi gong si gong si zhi li yu shen ji zhi liang yan jiu
bai shu rui ;, yang xiao zuo ;

..............page:107-109

shui wu hui ji de zhong yao xing ji qian jing zhan wang
wu zhe ;

..............page:110-111

wo guo qi ye cai wu wu bi shen ji dui ce yan jiu
chen xu ;, sang qian yun ;, wang hai shen ;, zhou yu ;

..............page:112-113,116

ying xiao zhuan ye ke cheng xue xi qing jing gou jian yan jiu
gao jian jun ;

..............page:114-116

ying xiao dao de jiao yu de ke tang shi jian tan tao
sun ping ;

..............page:117-120,140

qian yi gao xiao fu dao yuan xin li su zhi pei yang
cong qian ;

..............page:121-122

gao deng xue xiao ping an xiao yuan jian she yu chuang xin fa zhan yan jiu
xie bing zuo ;

..............page:123-124,128

min ban yi xue yuan xiao ying yu si ji kao shi qing kuang fen xi yu jiao xue
jiang wei zhi ;, wang shuang ;, zhang mei zuo ;

..............page:125-126

qian tan da xue sheng jiu ye xin li cun zai de wen ti ji qi dui ce
liu ying ;

..............page:127-128

ji nian a er fu lei de nuo bei er jing ji xue jiang huo jiang zhe gai lan ( zhong )
zhu an yuan ;, zhu zuo zuo ;

..............page:129-140

gong li yi yuan gai ge cheng bai guan jian shi ba yi sheng yang hao
ji xian pu ;

..............page:141-142

lun si wang pei chang jin de xing zhi ji fen ge
yu shu zuo ;

..............page:143-144