..............page:1-5+113
Media Communication Strategy of Changing Negative Stereotypes of Local Brands
ZHANG Yi;LIU Jin-ping;HAN Yong-qing;ZHANG Rui;School of Management;Southwest University of Political Science & Law;Scientific Research Department;Southwest University of Political Science & Law;School of Literature and Media;Chongqing University of Arts and Sciences;Institute of Brand Sciences;Chongqing University of Arts and Sciences;
..............page:76-82