Press Circles 2009 Issue 4 Strategical Analysis on Issue and Sale of Chinese Animation Industry

Strategical Analysis on Issue and Sale of Chinese Animation Industry
Yin Jun;Yang jinxiu

..............page:169-171

On the Application of Animation in the Spreading and Development of Chengdu Tourism Cuiture Resource
Hu Yan;Song Ying

..............page:172-173

A Study of Strategies on Sustainable Development of Agricultural TV Programs
Zheng Shubai;Zhao Xiaohong;Chen Yuanhua

..............page:149-151

"Information+Service"——The Lifeline of Modern Profressional Broadcast
Yang Yuerong

..............page:164-165

On the Effective Communication of Public Service Advertising
Chen Hong

..............page:187-188,198

A Strategic Adjustment Research of Advertisement in PR Crisis——Taking PQ & CI as for Example
Xu Weijie

..............page:184-186

pin bei chuan bo tu po guo nei pin pai shou ji xiao shou ping jing
wang qing yun ; fan yong

..............page:182-183

On the Basic Skills of the Editors of Broadcasting News
Zhang Huaxuan

..............page:167-168

Art of Hosting in the Broadcasting Music Programs
Zheng Yaoyao

..............page:166,47

Research on the Artistic Form of Graphic Print Ads
Li Jian;Yin Weiqun

..............page:180-181

To Create the Local Image by Embedded Advertisement in Movie
Zeng Qingjiang;Wang Sufang

..............page:195-196

A Chinese Version TV Series Ugly Betty and Implantable Ad-A New Exploring of Advertising Marketing Models
Yan Xiaoqing;Li Xiaobo;Zou Tong

..............page:193-194,173

New Media Forms of Communication on Agricultural Products Brand
Luan Huiyong

..............page:191-192

Analysis On New Changes about International Communication with the Background of Risk Society
Yan Gongjun

..............page:33-34

On the Public Opinion Leaders in Brand Crisis Communication in the Context of Social Network
Xue Ke;Chen Xi;Wang Ren

..............page:30-32

Analyzing the Characteristics of Farmer\'s Cognition and Practice Development in Rurai Science Communication
Kuang Zongren;Zuo Ting

..............page:27-29

Criticizing the Technological Monoply:On the Relationship between Mass Media and Consuming Ethics
Shi Dongdong

..............page:24-26

A Perspective of the Event Marketing Strategy
Zhu Shengjun;Wang Zhen

..............page:189-190

Emotion Pervasiveness of Advertisement Copy in Economic Crisis
Wang Dahui

..............page:197-198

On The Transformation and Its Impact of Reading Space for the Party Press and the Popular Press
Chen Changsong

..............page:89-91

Sport Communication in the Era of Post-Olympic:the Theoretical Study in China
Yang Zhen

..............page:86-88

Application of In-depth Report in China\'s International Communication
Zhong Xin

..............page:84-85,137

On the Tracks of the Visual Center on the Newspaper Page Design and the Concerned Causes
Jiang Ying

..............page:67-69

Study on Management Method of Sci-tech Periodicals
Huang Mengfang;Zhu Mao;Bai Dalu

..............page:64-66

On the Environment Protecting Discourse of Middle Class in the Context of Media——Taking the Environment Protecting Reporting of San Lian Sheng Huo Zhou Kan for Example
Wu Yao

..............page:82-83

On the Mass Media and Environmental Non-governmental organizations to Build on the Nature of Public
Jia Guanghui

..............page:79-81

Ensuring the Benevolent Standards on Ethics for Investigative Reporting
Zhang Xiaoyun

..............page:77-78

On the Neil Postman\'s Critcism on Technology Monopolization
Li Xiaoyun

..............page:21-23

The Construction and Interpretation for Four-Dimensional Framework of Communication in the Public Interest
Wang Yanlong;Li Jingli;Liu Jing

..............page:18-20

Destructing "Mainstream":Multi-Communication Academic Image——Reading Armand Mattelart and Michèle Mattelart\'s Histoire des théories de la communication
Chen Yueming

..............page:15-17

On the Comparative Analysis On the Brand Construction of TV Shopping-Service in Domestic TV and Broadcasting Groups
Zhou Kai;Weng Pian

..............page:12-14,29

On the Reporting Strategies of Emergency Events
Xie Yungeng;Cao Shenshen

..............page:9-11

Constructing Media Text——Interdisciplinary Approach from Literary Criticism
Li Dan

..............page:92-94

Possible Education Models of Animation Talents
Chen Linbin

..............page:174-175,91

On the Symbol Mark of Constrcting the Role of Animation
Jiang Yuxiu

..............page:176-177,163

Influence of Postmodernism Trends on the Advertising Originality in China
Guanglei

..............page:178-179,171

Making Good Special Edition for Railway Constrctioin
Cao Ning

..............page:139-140

On the Narrative Skills of Investigative Report
Li Tiechui

..............page:141-142,55

Landscape from the Manufacturer to Manufacture Reality——An Interpretation on the Evolution of China\'s TV Programming Process
Dong Huafeng

..............page:143-145

Sustainable Development of TVS-5(Channel for Children)by Actively Involving in Animation Industry
Li Renhui

..............page:146-148

On the Narrative Strategies in the Movie and TV Plays of"Red Classics"
He Congzhou

..............page:152-153

On the Application of Space-time Elements in the Live Reporting
Zhou Yuan

..............page:154-155

The Impact on The Grass-roots Culture of Television Programmes Spread
LI Heping

..............page:156-157,88

Survival and development path analysis about Chinese female TV programs
Li Ying;Wang li Yan

..............page:158-159

Rooted in Locality,Tinking Outward,Making Cooperative Action——On the Competition Stratlgies of City TV Stations in our Countries
Li Zhi

..............page:160-161

On the Development and Communication Chacteristics of New China\'s Broadcasting Comments
Zhang Yuren

..............page:162-163

On the Analysis Framework of the Brand Operation of the Media Products
Liu Qian

..............page:95-96,186

Analysis on Media Brand Image Building and Communication Strategy
Ma Erwei

..............page:97-98

Research on the Vacancy on Sports for All Information in Mass Media Communication
Wang Jing

..............page:99-101

On the Influence of China\'s Investigative Reporting from the Concerned Research on the Lnvestigative Reporting
Duan Bo

..............page:75-76

Mobile Phone:The New Tool of News Resource Development
Xu Shuai;Zheng Shuang

..............page:132-133

Shaping the Media Image of Yongzhou in Network Environment
Tan Shiping

..............page:134-135,101

On the Explanation and its Countermeasures for Solving the Dilemma of
Liu Shizhong

..............page:136-137

On the Art of Public Opinion Supervision
Huang Zexiong

..............page:138,168

Entertainment being the Media——Scenario-Based Media Generalizing and Its Impact on Advertising in the Era of the Experience Economy
Xue Minzhi

..............page:72-74

On the Philosophical Spirit of Media Culture——the Contemporary Media as the Conoeption Disseminator in Consumer Society
Li Yong

..............page:70-71,83

On the Copyright Protection in the Construction of Digital Library in Our Country——Taking the Lawsuit of Hundreds of Postgraduates and Doctors against Wanfang\'s Infringement on Scientific Dissertations for Example
Wang Chenchen;Li Hongyan

..............page:35-37

Three Principles of Business News
Wang Qing

..............page:112-113

Independence·Understanding·Friendliness——On the Natural Thinking about Raising a Good Question for Interview
Fan Min

..............page:110-111

Some Thinkings on the Work of Editors and the Shared Values
Peng Rong

..............page:108-109

Media Self-Regulation within the Framework of Professional Accountability
Tan Pingjian

..............page:106-107

The New Female Image in Linloon Magazine
Jiang Weiling

..............page:104-105

On the Early Communication and its Influence of Lippmann\' Journalism Thinkings in China
Hu Zhengqiang

..............page:102-103,145

On the Alienation of News Writing Paradigm
Zhong Kexun

..............page:120-121

On the Lnaccuracy of Quotations in Finance and Economic Report
Li Ruifang

..............page:118-119

News Headline and Memetic Communication
Zhang Mingzhang

..............page:116-117

Homologous Competition Tendency of Media from the Angle of Zhuhaiqiao Incident
Guo Ying

..............page:114-115

Reporter\'s Style And News Appreciation
Guo Henan;Wan Hongjin

..............page:128-129

On the Education of Multi-Digital Media Technology Specialty Talents
Ye Fujun;Pan Ruifang;Zhang Fan

..............page:126-127,125

The Net News Communication and the Personal Autonomy
Hao Minggong

..............page:124-125

A Brief Analysis on Internet Media Literacy and its Education
Cui Qian

..............page:122-123

An Analysis on Cyber Violence Games of Teenagers in Guangzhou
Zhang Xiaobing;Chen Shaoxu;Huang Yanping;Cheng Wei

..............page:42-44

The Conflict between Control Internet content and Freedom of Expression in U.S.——Taking the Case of the CDA for Lnstance
Yan Qian

..............page:40-41,81

On the Right for Interview and Claim in the Journalism Communication
Li Yanling

..............page:38-39,23

The Ethic Regulations Construct of Internet Media under the Commerce Context
Liang Qingting;Chen Wei

..............page:56-57

On the New Model of TV Director Training in Network Environment
Sun Xi

..............page:53-55

On the Construction of Virtual Group in the Management Strategies of Internet Bookstore
Yang Ping

..............page:51-52,94

Public Expression on Internet in the Era of Web2.0
Zhang Yan

..............page:48-50

Comparative Study on the the Impacts of Family and Mass Media on the Socialization of Rural Teenagers:Taking the Case of Zhejiang Province
Zhang Qin;Ge Jinping

..............page:45-47

On the Countermeasures of Vedio Website Context Innovation
Hu Ling

..............page:62-63

The Negative Effects on People\'s Lifestyle Exerted by the Network Media
Yi Congying;Zhao Pingxi

..............page:60-61

On the Characteristics,Reasons And Countermeasures of Network Kuso
Nie Jinglei

..............page:58-59,165

On the Analysis of Media of the Public Opinion Guideline in Public Crisis——Taking the 5·12 Sichuan Wenchuan Destructive Earthquake for Instance
Jiang Ying

..............page:6-8

On the Media Content Exploitation of the Local Historic Cultural Resources
Shang Jianhui;Lian Na

..............page:130-131

On the Process,Achievements and Experience of the Newspaper Industry Evolution in Sixty Years since Nes China Setting up
Zheng Baowei

..............page:3-5,66