The Relationship between Equity Balance and Performance in Listed Companies from a Perspective of Dynamic Competition
CHEN Zhi-jun;XU Peng;BAI Gui-yu;School of Management;Shandong University;

..............page:3-11

Logic,Category and Approaches of Research on Social Public Issues from a Perspective of Marketing:Taking Literature Publicized by JPP&M as an Example
ZHANG Yi;FAN Xiu-cheng;School of Management;Fudan University;School of Economics and Management;Shanghai Institute of Technology;

..............page:12-21

Building Brand Equity:Based on Corporate Social Responsibility or Corporate Competence?
HOU Li-min;XUE Qiu-zhi;Business School;East China University of Science and Technology;School of Management;Fudan University;

..............page:22-32

On Formation Mechanism of Brand Loyalty Based on Brand Love
ZHU Zhen-zhong;LI Xiao-dan;CHENG Jun-mo;Business School;Shandong University of Technology;

..............page:33-44

A Literature Review of Collaborative Innovation from a Perspective of Multi-dimensional Proximity
XIA Li-juan;XIE Fu-ji;Antai College of Economics & Management;Shanghai Jiao Tong University;

..............page:45-54+81

A Literature Review of CEO Personality&Strategy and Future Prospects
TIAN Hai-feng;YU Pei-li;School of Business Administration;Northeastern University;

..............page:55-62

On Influencing Factors of Satisfaction of Family Firm Succession:Empirical Evidence from China
LV Xiao-dong;DING Hao;PAN Jian-du;School of Economics & Management;China University of Petroleum;Antai College of Economics and Management;Shanghai Jiao Tong University;

..............page:63-70

Development and Application of Industrial Organization Theory and New Economics of Regulation:A Review of Main Contributions of Jean Tirole as the Winner of the 2014 Nobel Prize for Economics
LI Bao-liang;GUO Qi-you;School of Economics and Finance;Huaqiao University;School of Economics;Xiamen University;

..............page:71-81