1000-2154
2014 Issue 4
Research on the Promoting Mechanism and Path for the Brand Equity of the Retail Corporation in E-business Transition: Driven by the Double-channel Brand Image
HUANG Tian-long;,LUO Yong-tai;
HUANG Tian-long;,LUO Yong-tai;
..............page:5-15
Research on the "Last-Mile" Issue in the E-Commerce Logistics System
YANG Chang-chun;,YANG Ju-ping;,YAO Xuan-xia;
YANG Chang-chun;,YANG Ju-ping;,YAO Xuan-xia;
..............page:16-22,32
The Research of Board Monitoring Behavior under Uncertainty
DING Zhong-ming;,TAN Xiao-wei;
DING Zhong-ming;,TAN Xiao-wei;
..............page:23-32
The Relationship between the Investment of Heterogeneous Resource and the Success of Coopetition in Complex Organizations: Moderated by Alliance Management Capacity
LIU Han-min;,WANG Xing-xiu;,YANG Chun-xia;
LIU Han-min;,WANG Xing-xiu;,YANG Chun-xia;
..............page:33-41
Literature Review and Future Research Direction of Internal Drivers of Radical Innovation from a Resource-based View
WANG Shi-quan;,ZHANG Hao;
WANG Shi-quan;,ZHANG Hao;
..............page:42-48
The Influences of Message Framing and Order on Consumer Responses to Cause-related Marketing Advertisement
ZHU Yi-min;
ZHU Yi-min;
..............page:49-58,66
Research on the Online Retail Pricing Model based on Online Reviews
GUO Kai-qiang;,WANG Hong-wei;,ZHENG Han;
GUO Kai-qiang;,WANG Hong-wei;,ZHENG Han;
..............page:59-66
The Spillover Effect of Multiple Brands Endorsement Portfolio by Celebrities——Moderation of Celebrity Worship
HE Liu;,WANG Hai-zhong;
HE Liu;,WANG Hai-zhong;
..............page:67-75
The Coordinated Development of Private Equity Funds and Equity Investment Project Resources——Based on the Ecological Symbiosis Theory
GAO Zheng-ping;,WANG Han-kun;
GAO Zheng-ping;,WANG Han-kun;
..............page:76-82,96
Research on the Path of the Impact of Media Attention on IPO Underpricing——Based on Empirical Evidence of GEM
GUAN Chao;,HU Yuan-cheng;
GUAN Chao;,HU Yuan-cheng;
..............page:83-91
Research on Model Innovation of Internet Finance and Small Micro Enterprises Financing
JIE Xiao-wen;,KUI Bin-xian;,XU Jie;
JIE Xiao-wen;,KUI Bin-xian;,XU Jie;
..............page:92-96
..............page:封2-封3