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Nankai Business Review
1008-3448
2012 Issue 6
The Impact of Regulatory Focus on Brand Extension:The Moderating Effect of Parent Brand Type and Fit Type
Wu Chuan;Zhang Lee;Zheng Yuhuang;Du Xiaomeng
..............page:51-61
Interfirm Linkage Disruption and Responses: A Multiple Case Study
Mao Jiye;SU Fang
..............page:111-122
Political Connections of CEOs and Turnover-performance Sensitivity
Wang Kun;Li Wei
..............page:104-110,134
Attribution of Earnings Restatements: From the Perspective of Balance Sheet Bloat
Chen Liying;Li Wanli;Lü Huaili
..............page:34-43
xin nian zhu fu
..............page:前插1
The Effects of Company-consumer Fit and Communication Focus in Cause-related Marketing
Cao Zhongpeng;Dai Qi;Zhao Xiaoyu
..............page:62-71