Journal of Guangdong University of Business Studies 2012 Issue 2 Opinion Leaders\' Role Differences in Two Kinds of Virtual Communities and their Enlightenment to Enterprises\' Word of Mouth Marketing Strategies

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Journal of Guangdong University of Business Studies
1008-2506
2012 Issue 2

Opinion Leaders\' Role Differences in Two Kinds of Virtual Communities and their Enlightenment to Enterprises\' Word of Mouth Marketing Strategies
JIANG Yan;JIN Jian-mei

..............page:23-30

An Empirical Analysis of the Regional Consumption Difference of Inbound Tourists in the Six Central Provinces
DENG Qi-zhong;HE Jun-yang;PAN Fen-ping

..............page:48-55

Research on the Influence of Enterprise\'s Political Connection on Enterprise Internationalization: Taking Chinese Communications Listed Companies as an Example
HE Yan-lin;DING Rui

..............page:65-74

A Dynamic Review of the Western Brand Ecological Theory
PENG Xin-sha;TIAN Da-Lun

..............page:39-47

Research on Different Influences of Chinese Population Age Structure on Household Consumption Based on Spatial Panel Data Geographically Weighted Regression Model
LIN Zhi-peng;LONG Zhi-he;WU Mei

..............page:56-64

Analysis of the Transmission Mechanism of Upgrading China\'s Industrial Innovation Capacity from the Perspective of Industrial Externalities
LIN Wei;HAO Xu-yue;GAO Xin-jia

..............page:13-22

An Economic Analysis of Criminal Witnesses
LIU Ting-hua

..............page:80-87

Study on the Construction and Optimization of Legal Supply Effectiveness Model from the Perspective of Economics
ZENG Peng;LI Chang-gui

..............page:88-96

International Commerce Metropolis: A Strategic Choice of Building Guangzhou into a National Central City
XIAO Yi

..............page:31-38

Study on the Dynamic Relationship between Concentration and Profitability in China\'s Auto Manufacturing Industry Based on VAR Model
ZHAN Ming-zhen

..............page:4-12

Vertical Disintegration and Firm Boundary:An Analysis Based on Transaction Cost Theory
GAO Xiang

..............page:75-79

jing shi wei lai zhong guo jiao yu he yan fa tou ru bu zu

..............page:封2