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Journal of Nanjing University of Economics
1007-4457
2012 Issue 2
Economic Analysis of Brand Licensing——Based on the Case of Micky Mouse
Yuan WenHua;Sun YueYao
..............page:71-76
The Manipulation Mechanism of Product Symbolic Meaning:From Customer Perspective
Zhou XueChun;Zhang XiaoJuan
..............page:8-14
Controlling Shareholder and Cash Dividend Policy
Zhao Yang;Chen XuDong
..............page:62-70
Review of Contagion Effects and Jump Effects in Financial Markets
Zhou Wei;He JianMin;Yu DeJian
..............page:26-33,102