zhong guo she chi pin xiao fei zhe xing wei bao gao 2015
hong jun jie ; zhang meng xia ;

..............page:2

pin pai yu pin pai hua yan jiu de qu xiang ge ju ji qu shi
he jia xun ;

..............page:4-25

bian zhe an

..............page:4

The New Conceptual Definition of Brand
HU Xiao-yun;College of Media and International Culture;Zhejiang University;

..............page:26-32+78

Brand Management in 3.0 Era
WANG Xin-xin;School of International Business Administration;Shanghai University of Finance and Economics;

..............page:33-39

A Study on Country of Origin Effects and its Related Issues and Some Discussion on Operation Strategies
ZHANG Sheng-liang;School of management;University of Science and Technology of China;

..............page:40-53

Brand Heritage:Connotation,Value,Uncovering Approach and Strategic Implications
WANG Jing-yi;CHEN Zeng-xiang;School of Business Administration Guangdong University of Finance& Economics;College of Tourism and service management;Nankai University;

..............page:54-62

The Role of Sensory Stimulation on Consumer Behavior:Review and Prospect
GAO Fang;Heng Yuan Xiang Co.;Ltd;Faculty of Economics and Management;East China Normal University;

..............page:63-70

The Development of 7-11-year-old Children’s Brand Awareness
WANG Fei;Li Shu;Institute of Psychology;Chinese Academy of Sciences;Department of Advertising;Xiamen University;

..............page:71-78

The Influence of Consumer’s Wechat Involvement on Consumer’s Purchase Intention in Wechat——The Adjusting Eeffect of Product Category
NIU Quan-bao;ZHANG Yan;Business school of Henan University of Economics and Laws;

..............page:79-84

Research on Application of Brand Extension Strategy in Film and Television Works
CHANG Yuan;SUN Li-hui;Jilin University of Finance and Economics;

..............page:85-89

Research on Enterprise Service Design Based on the Perspective of Brand Personality
CHEN Li-bin;ZHANG Xiao-li;FENG Xiao-xiao;Business School;Beijing Technology and Business University;

..............page:90-94

pin pai qiang guo zhi lu gao feng lun tan zuo zhong guo she chi pin xiao fei zhe xing wei bao gao 2015 fa bu hui zai wai jing mao da xue ju xing

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guo wu yuan 18 hao wen qiang diao pin pai jian she cheng zheng fu gong zuo zhong zhong zhi zhong

..............page:96

kua wen hua chuan bo yan jiu wen ji
lin sheng dong ;

..............page:97