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Journal of Beijing Technology and Business University(Social Science Edition)
1009-6116
2004 Issue 1
Review on the Studies of Brand Nature Theories
zhang ; zhang rui
..............page:50-54
Analysis on Customer Satisfaction Model Based on Sale Promises
qian xu chao ; wang long
..............page:33-36
The Penetration from Top to Bottom of EVA Incentive
huang wei wei ; li chun zuo
..............page:27-32
Conflict and Resolution in Market Channels
zhou zuo lian ; zhuang gui jun
..............page:22-26
Four Circles Positioning Principle in Product Orientation
liu xiu sheng
..............page:5-10