Chinese Hospitals 2005 Issue 4 To strengthen hospital brand building and guarantee the sustainable and healthy development

To strengthen hospital brand building and guarantee the sustainable and healthy development
Cao Ronggui

..............page:2

Investigation on brand marketing in China's first large hospital
Zhuang Yiqiang;Fang Min;Pan Hong;Su Bo

..............page:3-12

To set up brand awareness and promote hospital general strength in all aspects with advantage discipline
Xu Jianguang

..............page:13-15

How to determine hospital brand strategy
Xu Shuqiang;Zhuang Yiqiang;Fang Min

..............page:16-18

Discussion on how to give full rein to hospital brand effect and increasing hospital service
Zhang Youkang

..............page:19-21

Brand strategy of special hospital and relationship between hospital and patient
Zhang Hai;Zhi Dashi

..............page:22-24

Strategy, humanism and culture are the competition core force of Renji Hospital Group
Fan Guanrong

..............page:25-27

Hospital brand treasured and great achievement gained-- Introduction to the brand development strategy of the General Hospital of Tianjin Medical Science University
Zhi Dashi;Wang Lizi;Guo Limin

..............page:28-30

SWOT analysis in brand name management of hospital
Zhou Jin;Zhao Changjiu;Wang Xiaopeng

..............page:31-32

Construction of the medical service system from the viewpoint of humanity
Lin Jianhua

..............page:33-35

Medical care based on humanism and hospital service brand building
Zhuang Yiqiang;Fang Min;Lin Guangqin

..............page:36-38

To establish a system of hospital trust and sincerity as the guidance of marketing regulations and patients needs
Yan Peilian;Wen Xiangbin

..............page:39-40

Hospital management evaluation manual (tentative)
Ministry of Health People's Republic of China

..............page:41-47

Training clinical pharmacologist, improvement transfer of clinical pharmacology
Zhao Minggang;Wu Yongpei

..............page:48-50

Discussion on hospital human-based management
Yang Yingyi

..............page:51-52

Practicing conference of estzblishing hospital hewspaper
Wang Xiaoping;Xie Hongli

..............page:53-54

Discussion on the annual check for hospital professional technical personnel
Sun Xiaojing

..............page:55-56

Careing and blessing lives,development brand name--ZHAO Chunhui, the director of Beijing You'an Hospital, the Capital Mecial University
Liu Hui

..............page:57-60

"Mercy, honesty, assiduity, teamworking"--creation and development-JIN Qilin, the director of Shanghai Yangpu Central Hospital, the branch of Shanghai Second Medical University Xinhua Hospital
Hao Xiulan

..............page:61-62

Appointment rules with stomatology outpatient departmen(OPD) improves the medical care service quality
Hu Rongdang;Zhang Xiuhua

..............page:63-64

The function and practice of pharmacology supervision in hospital quality management
Yan Li

..............page:65-66

Brief introduction of the advantages of strict medical record management in lawsuit
Xu Zhanhe;Xu Jianfeng;Zhang Wanli

..............page:67-68

The study and application of medical equipment and material management system
Jin Qilin;Ma Qiaoyun;Lu Lin;Chen Guoping;Shi Xufeng;Yang Bo

..............page:69-71

The application of EAM in hospital equipment management
Luo Jun

..............page:72-73

Further improving the medical care quality management in a new situation
Han Lihua;Wang Weiguo;Liu Tao;Liu Yang

..............page:74-75

To explore the theory and practice of membership medical care service model (Part 2)
Geng Renwen;Zhu Wu;Zhang Shujun;Zhu Hong;Dai Meng;Li Wenyuan

..............page:76-77

The background of establishing "Method on Prescription Management (tentative)" and explanation on the main contents(6)
Wu Yongpei;Yan Qing

..............page:78-79

Hand hygiene is a key point of reducing infection in hospital (4)-- Report to the hygiene level of hand washing test

..............page:80