1005-6432
2013 Issue 45
China Compared with the US: Cultural Differences and the Impacts on Advertising Appeals
charles emery;,guang r.tian;
charles emery;,guang r.tian;
..............page:7-16
guan yu xiao fei zhe mao dun tai du yan jiu de wen xian zong shu
cai fei ;, nie yuan kun ;
cai fei ;, nie yuan kun ;
..............page:17-19
..............page:20-22,33
shi lun jia duo bao de pin pai zhong su
xie yan ;
xie yan ;
..............page:23-24
..............page:25-26
qian tan shi chang xi fen ji duo pin pai zhan lue de ying yong
li chun zuo ;, xue xiao meng ;, zhao qiang ;
li chun zuo ;, xue xiao meng ;, zhao qiang ;
..............page:27-28,37
lun wei bo ying xiao ru he you xiao yun xing
ju xiao ning ;
ju xiao ning ;
..............page:29-30
jie xi pin pai ding wei
bai jing zuo ;
bai jing zuo ;
..............page:31-33
shou guang shu cai de ying xiao wei ji ji ce lue
shen tian zuo ;
shen tian zuo ;
..............page:34-35
..............page:36-37
tan jiu zhi ru shi guang gao de he li yun yong
li ai ping ;
li ai ping ;
..............page:38-39
xiao shi dai , da ying xiao
zuo zuo fei ;
zuo zuo fei ;
..............page:40-41
..............page:42-44
..............page:45-46
..............page:47-48
ji zhong chao biao xi tong zai dian li ying xiao zhong de ying yong
wu yi jin ;, zhang si si ;
wu yi jin ;, zhang si si ;
..............page:49-50
xin chuang qi ye de chuang ye feng xian shi bie yu gui bi
jiang jing zuo ;
jiang jing zuo ;
..............page:51-53
..............page:54-55,59
dang qian guo you qi ye qing nian zhi gong de si xiang zheng zhi gong zuo tan jiu
yuan jing jing ;, zhang yun he ;
yuan jing jing ;, zhang yun he ;
..............page:56-57
dian li qi ye dian fei feng xian kong zhi ce lue de ying yong
xia chun yan ;, zhang si si ;
xia chun yan ;, zhang si si ;
..............page:58-59
qi ye xin yong zheng ce yan jiu
shao wan bo ;
shao wan bo ;
..............page:60-61
du li xue yuan ren cai pei yang mo shi yan jiu yi tou zi xing ren cai pei yang wei li
liu zuo tao ;, xiong yu hong ;
liu zuo tao ;, xiong yu hong ;
..............page:62-63,73
..............page:64-65
min ban gao xiao qing nian guan li gan bu de kun jing yu dui ce
zhang li ping ;
zhang li ping ;
..............page:66-67
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qi ye cai wu guan li zhi dan xing wen ti yan jiu
liu yu lin ;
liu yu lin ;
..............page:81-82
xiao e dai kuan gong si ke chi xu fa zhan fen xi
zhang yong bin ;
zhang yong bin ;
..............page:83-84
..............page:85-86
shi yong kun chong chan pin de shi chang qian li fen xi
hu ;, lv yan li ;, wang li ;
hu ;, lv yan li ;, wang li ;
..............page:87-89
gou mai dong ji yu cu xiao fang shi dui gou mai yi yuan de ying xiang
cai wen feng ;, guo yong xi ;, hao yu long ;, nie meng jie ;
cai wen feng ;, guo yong xi ;, hao yu long ;, nie meng jie ;
..............page:90-91
..............page:92-93,95
wo guo guo nei sheng chan zong zhi cai zheng zhi chu dui zhi gong ping jun gong zi de shi zheng yan jiu
zuo ze ren ;
zuo ze ren ;
..............page:94-95
..............page:96-97
zhong guo hong shi zi hui gong xin li diao cha
gao tian ;, li hai xia ;, pan yong ;
gao tian ;, li hai xia ;, pan yong ;
..............page:98-99,107
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liang hao yi huan guan xi :jci yi yuan de ying xiao liang dian
tong shao mao ;
tong shao mao ;
..............page:100-101,104
lun mei jie jing ji zhong de zhu yi li jing ji te zheng yi wo shi ge shou jie mu wei li
zhao shi zuo ;
zhao shi zuo ;
..............page:102-104
cu jin fo shan shi zhan lue xing xin xing chan ye fa zhan de cai zheng zheng ce yan jiu
lu hui fang ;, xu xiao hua ;
lu hui fang ;, xu xiao hua ;
..............page:105-107
hang zhou dian xin ti sheng ke hu zhong cheng du de ce lue yan jiu
xiang ying ;, zhou dan ;
xiang ying ;, zhou dan ;
..............page:108-109,133
wo guo shao shu min zu di qu de dian xin chuan bo
liu xiang qun ;, wen jun ;
liu xiang qun ;, wen jun ;
..............page:110-113
da zhong zhuan yuan xiao jiao shi lv you xiao fei xing wei de shi zheng yan jiu yi he yuan shi wei li
yu tong ;, zhu zhi ;
yu tong ;, zhu zhi ;
..............page:114-116
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wo guo shang ye yin xing ren min bi li cai chan pin ying xiao fen xi ji yu chan pin sheng ming zhou qi li lun yan jiu
chen bo yang ;, wen zi ying ;
chen bo yang ;, wen zi ying ;
..............page:119-121
xin xing li cai chan pin qi jiu shou yi yu feng xian fen xi
geng lei ;, li meng zhu ;, lu xiao yang ;
geng lei ;, li meng zhu ;, lu xiao yang ;
..............page:122-123
lao dong li cheng ben chan chu bo dong yu huo bi zheng ce xuan ze ji yu dsge mo xing de fen xi
li chao ;
li chao ;
..............page:124-125
..............page:126-127
lun yin xing ge ren li cai chan pin
fu yu xuan ;
fu yu xuan ;
..............page:128-129
qi ye ju ti hui ji zhun ze bian qian yan jiu
sha zuo ;, sun yin ;, wang yi zuo ;, yu li ;
sha zuo ;, sun yin ;, wang yi zuo ;, yu li ;
..............page:130-133
ji yu hu lian wang jin rong mo shi de zhong xiao qi ye rong zi wen ti yan jiu
wang tian jie ;, zhang zuo ;
wang tian jie ;, zhang zuo ;
..............page:134-136
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shang shi gong si hui ji xin xi jia zhi xing yan jiu
du zuo zuo ;
du zuo zuo ;
..............page:139-140
guan yu qi ye na shui chou hua wen ti de tan tao
qin yue hu ;
qin yue hu ;
..............page:141-142
ying gai zeng xue xi xin de
li jin ;
li jin ;
..............page:143-144
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shang ye yin xing ji xiao ping jia ti xi yan jiu
yu jun qiang ;
yu jun qiang ;
..............page:151-152
zhen dui shen ji zhong cun zai de feng xian jin xing yan jiu
kang tie rong ;
kang tie rong ;
..............page:153-154
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qi ye hui ji dui qi ye de ying xiang tan xi
shao ai jun ;
shao ai jun ;
..............page:157-158
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qian tan she hui bao xian ji jin guan li
xing yin jiang ;
xing yin jiang ;
..............page:161-162,167
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chuang xin ti zhi qiang hua jian guan gai ge yi yuan xian fei shui shou ru gong zuo tang chu xin lu zi
di zuo bo ;
di zuo bo ;
..............page:165-167
gao xiao cai wu nei kong wen ti ji you hua tan jiu
zhang bing ;
zhang bing ;
..............page:168-169
ji yu di fang chan ye fa zhan de shi chang ying xiao zhuan ye ren cai pei yang mo shi tan jiu yi zhong qing cai jing zhi ye xue yuan shi chang ying xiao zhuan ye wei li
cao yong fen ;, zeng xian feng ;
cao yong fen ;, zeng xian feng ;
..............page:170-171,176
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90 hou da xue sheng xin li te dian ji qi ren zhi xing wei jiao yu dui ce
bao jing chun ;, cong qian ;
bao jing chun ;, cong qian ;
..............page:177-178
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zhong zhi xue xiao xiao qi he zuo zai pei yang ji neng ren cai zhong de wen ti he dui ce
tian ming cheng ;
tian ming cheng ;
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qian tan xin wen mei ti ru he chuan di zheng neng liang
wang tie rong ;
wang tie rong ;
..............page:187-188
tan xi si zheng li lun ke jiao xue dui xiang 90 hou gao zhi sheng de cheng chang gui lv
luo chong guang ;
luo chong guang ;
..............page:189-190
xin wen bao dao ying zhu zhong zhi shi chuan bo
guo xiu zhi ;
guo xiu zhi ;
..............page:191-192
gao xiao ti yu wen hua yu he xie xiao yuan jian she yan jiu
fu qing zhang ;, zhao li gang ;
fu qing zhang ;, zhao li gang ;
..............page:193-194
qian xi xiao qi he zuo mo shi ding gang shi xi
guo yong sheng ;
guo yong sheng ;
..............page:195-196
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chuang xin po kun ju jie li shang tai jie su qian shi wei dang xiao hou qin fu wu she hui hua gai ge xian zhuang ji jing yan tan tao
jiang hai yan ;
jiang hai yan ;
..............page:199-200,208
shen hua cai hui ke cheng gai ge ti sheng xue sheng zhi ye neng li ji yu gao zhi cai hui zhuan ye jiao xue gai ge de zai si kao
jiang si chun ;
jiang si chun ;
..............page:201-202
you xing ru sheng yu sheng yu qing qian tan tu pu zai you er yuan ge chang huo dong zhong de you xiao yun yong
chen fang fang ;
chen fang fang ;
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san da zhi quan de shi zhan ying yong yan jiu
zhao lian bao ;
zhao lian bao ;
..............page:211-212
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cong su quan bao zhang jiao du kan wo guo min shi su song guan xia zhi du de que xian
li jia zuo ;, wu xiao ming ;
li jia zuo ;, wu xiao ming ;
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