Press Circles 2010 Issue 4 From Implant to Integrating, the Exist Way of Advertising in the Film ---Analyzing the Implant Advertisement in ＂ GO LALA GO ! ＂

From Implant to Integrating, the Exist Way of Advertising in the Film ---Analyzing the Implant Advertisement in ＂ GO LALA GO ! ＂
Dai Tingting

..............page:154-155

xiang xian dai chuan mei ji tuan mai jin si chuan ri bao bao ye ji tuan shi nian fa zhan gui ji chu tan

..............page:3-7

On the Convergence Development of Different Disciplines -Dialogue on the Literature and Communication
Dnng Xianyu;Cheng Saibo

..............page:179-180

On the Industry Chain of Animation
Pan Ruifang

..............page:185-186,106

In the context of the new trend in the development of China＇s radio industry
Wang JiFa

..............page:109-110

Public Figures in the Social News ---Comparative Analysis on the Judicial Decisions on the Cases of Zhang Ying and Yang Lijuan
Huo Wen;Wu Lin

..............page:40-41

On the Innovative Mechanism of Learning Atmosphere Construction in the Major of Sports News
Gu Chunxian

..............page:175-176,25

On the Communication Effects of Brand Image in Internet Advertisements
Guo Ying

..............page:149-150

On the Nature and the Double Identities of TV
Li Chaoyang

..............page:101-103

The Impacts of Social Networking Service on the Users＇ Sotial Capital Behavior Analysis on the Use of SNS from the Angle of Social Capital
Fu Xiaoyan

..............page:20-22,16

Analysis of the Regional Cultural Appeal in Advertising from Psychology
Chen Hong

..............page:145-146

Analysis,on the Education Scheme of Music Majority and the Education of Ethnic Arts Talents ---Taking the ＂Platform of Majority＂ of Untverties for Nationlilities for Instances
Fu Hui

..............page:199-200

On Director＇ s Quality and Responsibility of TV Synthesis Skill Party
Deng Xiongjie

..............page:129-130

The Audiovisual Feast in Media Convergence Era -- Discussing from the 2010 World Cup Coverage
Wu Jiani

..............page:66-67

The Analysis of the Post-modernity of Contemporary Media Culture
Hou Binying

..............page:48-50

On the Enlightenment of. Crossover of Huashu Media under the Background of Three Networks Connection
Wu Yuling

..............page:11-13

On the Evolution of Network Advertisement in the Conditions of ＂Wet＂ Advertisements
Shen Weimei

..............page:147-148,110

Distorted TV Campus - On the Actor-cultivating Programs with the Disciplinary Power of Michel Focault
Yang Lu Gao;Mingyang

..............page:104-106

On the Operation Process of the Online Public Opinion Ecosystem
Wang Qiuju

..............page:78-79

Transformation of the News Websites into Enterprises： Reform Approaches of News Websites
Yang Linyu

..............page:34-36

On the Impacts of Mobile Phone Information Pollution towards the College Students and the Concerned Countermeasures
Li Chunyan

..............page:84-85,59

On .the Develepmont of Goth Subculture
Ling Xia

..............page:195-196,144

On the Contemporary Literature Teaching in the New Media Conditions
He Ying

..............page:88-89

The Effect of Urban Construction to the Media Takeing the One-hour Life Scope in Xi＇an
Wang Liang

..............page:94-95,62

The Research of the Financial Channels of Current Chinese TV Media Survival Dilemma ---Taking CCTV for Example
Dong Huafeng

..............page:99-100

On the Active Functions of News-talking Programs on the Construction of Public Sphere in China -- Taking ＂Yihuyixitan＂ of Phoenix TV for Instance
Li Qingqing

..............page:123-124

On the Crisis Communication in the Context of Media Convergence - And Analysis on .the Transition of Emergent Event Converage
Chen Wenmin

..............page:57-59

On the Semiotic Interpretation of Product Placement＇ s Convincing Mechanism ---Taking ＂GO LALA GO＂ for Example
Luo Yi;Wei You

..............page:151-153

A Brief Analysis of Comfortable Humor TV Advertisement
Zhang Fangming;Liu Fang

..............page:156-157

On the DV News with the Theory of the Audience in Communication
Zhang Ke

..............page:115-116

Advertisement Image Criticism in the Context of Mass Media
Wang Yongqi

..............page:137-139

On the New Trend of Advertising Creativeness under AISAS Mode
Wang Shujuan

..............page:140-141,136

The Analysis of about Anime Advertisement in China
Zhang Ruijing

..............page:158-160

On Interior Design Reflecting the Cultural Landscape
Xiao Zhou

..............page:197-198

Study on Causes and Countermeasures of Internet Rumor
Bai Shuliang

..............page:82-83

On the Communication Control and Effects about Large-scale Sports Games
Huang Lixin

..............page:70-71

On the Reception and Resisting of China＇s Scholars. towards the Modern and Post-modern Discourse System with the Example of Journalism and Communication in China
Teng Le

..............page:17-19

On the Intended ＂Delayed Photographing＂ Used in the Present Continous Docoments
Li Beichuan

..............page:117-118,116

Promoting the Competitiveness of News Media Located in the Capital Cities of Western Areas---Taking the News Media＇s Competitiveness of Xi＇an for Instance
Yue Peng

..............page:37-39

The Negative Effects of Advertising Cultural Communication and Ethics Construction
Xu Junkang

..............page:142-144

Variables and Element of Advertisement Client Value Assessment
Chen Yancai

..............page:161-163

Analysis on the Advantages and Disadvantages of Public Supervision by Network
Gao Xiang

..............page:76-77

On the Transition of Woman Fashion Magazines in China and Social Reform
Jiang Weiling

..............page:72-73,65

The three Mainstream Contexts of Chinese Advertising in Academic＇Research
Yang Haijun;Cheng Guangzhou

..............page:131-133,153

On the Value Orientation of Local TV Station with ＂the Climbing Event of Highlander＂
Li Yongjun

..............page:121-122

On the Inter-disciplinary Talents＇ Education of Digital Media in Filming Colleges and Experimental Teaching
Zhong Kangyun

..............page:168-169,174

On the Present Conditons of On-camera Correspondents and Reporters of TV News and the Concerned Countermeasures
Liu Liang

..............page:127-128

Analysis on the Features of Feicheng Wurao from the Theory of Dramatic Situation
Wang Xuelian

..............page:111-112,114

On the Narrative Discourse of Reality Show Program about Chinese Marriage
XiaYing

..............page:68-69

Economic Feature 1Programs＇ Story-telling Forms and Their Causes Analysis
Cai Hailong

..............page:107-108

Study on the Space of Value of the Development of Free Newspaper in Xi＇ an Based on PEST Model
Gao Xiaoyan;Zhao Ru

..............page:14-16

On the ＂PS＂ Crisis on the Digital News Pictures and the Concerned Countermeasures
Pan Yuanjin

..............page:63-65

On Shen Congwen＇s Press Feelings and Editorial Responsibility
Li Tianfu

..............page:181-182,160

The Significance of Elite Culture for Popular Culture in China＇s Modernization
Wang Jie

..............page:42-44

Cultural Industries Context of the Commission take the commission of SMG as an example
Fan Yufu

..............page:90-91

Huang Yuansheng, in the Name of Aesthetics
Zeng Yi

..............page:183-184

On the Approaches of the Colleges＇and Universities＇ News Media Convergence
Wang Shihua

..............page:45-47

A Study on Internet Group Events --- Taking the ＂Sharp Man＂ as the Example
Deng Xiaolong

..............page:80-81

Rethinking： Historic Origin and Logic Origin of News
Wan Pengjin

..............page:23-25

On the Communication Functions of TV Sports Narration and Comment --Taking Vancouver 2010 Winter Olympic Games for Instance
Xu Zhanpin

..............page:113-114

A Preliminary Research on Tchaikovsky： June Barcarolle
Yao Yi

..............page:191-192,56

Constructing Consumer Cultural Spaces in Dissemination of the Tourism Products
Wu Xiaoli

..............page:187-188,91

On the Duality of Overturning in the Readapting the Script of Animation Films --- Taking Shrek, and Princess and Frog for Instances
Zhang Juan

..............page:119-120

zai tan suo zhong cheng chang zai chuang xin zhong fa zhan he si chuan ri bao bao ye ji tuan cheng li 10 zhou nian

..............page:插1

The Analysis of Digital Status of Three Financial Newspapers --- Taking China Business, First Financial Daily and Economic Observer for Instances
Tang Liping;Wang Wei

..............page:32-33,50

Analysis on the Strategy of Effective Communication for Education Brand
Wu Jiangwen

..............page:166-167

News Planning ： Important Means of Guiding P.ublic Opinion During Social Transformation
Zeng Qingxiang

..............page:74-75,53

On the Grotesque Phenomenon in Advertising Aesthetics
Dong Bin

..............page:164-165

Analysis of Mass Media Development in Minority Areas
Li Shiju

..............page:60-62

The dialysis of influence on the use of Chinese for college students ~ in Network communication environment
Cao Dandan

..............page:86-87,163

The Alienation and Self-management of TV Public Dissemination
Li Hui

..............page:125-126

Reform and Exploration of the ＂News Writing＂ Practice Teaching System
Han Yongqing

..............page:177-178,103

The Special Demand of Practice Appreciation to Sports Journalism Talents in Development of Current Sports Journalism
Yao Zhilan

..............page:172-174

On the Breakthrough Point of Chinese Contemporary Design from the Perspective of New Orientalism Style
Liu Huizi;Lv Li

..............page:189-190

On the Media Literacy Education From the Angle of Emegent Event Reporting
Xu Xiaohong

..............page:54-56

Construction of Networked Newspaper＇s Business Model Based on the Database Marketing
Men Shujun

..............page:8-10

Cultivation and Exploration of the Applied Training Model of Journalism on Radio and TV--- Case Study on the Practice of Reform in Chongqing University of Sciences and Arts
Li Qinyan

..............page:170-171

On the Nature of Intercultural Communication
Li Jingqiang

..............page:51-53

On the Development Strategies of China＇s TV Intellectuals
Zhou Donghua;Liu Fang

..............page:26-28

On the Influence of Renaissance on the Development of Music
Wang Gaoyuan;Xiang Qiankun

..............page:193-194

On the Advantages and Disadvantages for Expert Intellectual Involving in Medi~ Activity in the Period of Social Transition
Chen Yuanyuan

..............page:29-31

Analysis on the Progress of Language Expression in Popular Slogans Since the Reform and Opening-up
Wang Fengxian

..............page:134-136

Research on the Vocational Attainments of College Counselors under Gatekeepe Theory
Liu Kaiyuan;Pan Zijian

..............page:92-93,139

Analysis on the Transformation of the Film Directors＇ Accountabilities
Liu Kui;Liu Qiongman

..............page:96-98