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1007-2438
2009 Issue 3
Providing the Public Opinion Supporting for the Post-disaster Reconstruction——The Anniversary Reporting of Sichuan Daily Newspaper Group on"5.12"Earthquake Relief
Zhong Bianshi
..............page:3
Comment on Party Newspaper, Making Public Opinion function in the Important Events——On the Practice and the Concerned Thinkings of News Comments of Sichuan Daily since 5·12 Earthquake
Xiang Jun
..............page:6
The study of media communication in the public interest in china
Wang Yanlong
..............page:51
Analysis on the Significance,Problems and Way out of Supervision by Public Opinion of China's Network
Guan Mei
..............page:87
Surfing on Internet and Concerning Network Language
Xu Yaojun
..............page:89
A Elementary Analysis on the Feature & Influence of Network Language
Cheng Ming;ZhouQian
..............page:91
On the Development of Internet Media and the Impacts on Traditional Media
Qian Mei
..............page:93
Viewing the Characteristics of Self-image Set of Chinese Female in the Network Media from the Blog
Chen Yuehua;Zhang Yue
..............page:95
On the Crisis of Art Communication under the Media Capital Law
Zhang Xuqing
..............page:98
The Value of Media Culture and the Principle of Media Cultural Construction
Yi Congying;Kang Guoqing
..............page:101
On the Modern Amusement Communication in the Vision of TraditionaI Culture
Li Jianqiu
..............page:103
Improving the Appetency for Economic Reports under the Financial Crisis
Wang Shiyong
..............page:105
On the Comparison of Newspaper Management between L'Equipe and Sports Weekly
Li Chunlin
..............page:107
On the Content Operation of Traditonal Paper Media in the Digital Times
Hu Guangmei
..............page:49
Analysis on the Production of News Prejudice from the Angle of News Routine——An Announcement from the Researches on the Media Culture Production of Mcquail
Yin Ying
..............page:46
The Present Conditions and the Concerned Thinkings about the Basic Art Education in the Artistic Colleges
Chen Jie
..............page:44
Thinkings on Function Optimization of the Present University Social Service in Our Country
Chen Jian;Shen Binghu
..............page:42
Digital Media Professionals in The Teaching System of Training and Research
Pan Ruifang;Ye Fujun;Qian Guiping
..............page:40
Being Active,Vivid and Linkage——On the Ways to strenghen the Attraction of External Publicity of Western Less Developed Regions
Huang Jiuqing
..............page:120
On the Innovation Thinkings abonr the News Writing
Cui Qian
..............page:122
Analysing the Communications of the Feminine Clothing in Shen Bao during 1911-1935 Years
Zhai Xinge
..............page:124
The Upgrading of Position in Provincial TV Media——Dialyze the"Love Communication"in Sichuan Radio and Television Group
Zhu Shucai;Lai Shuling
..............page:126
Thinking ou"Media-like Events",such as"Super Girls"and"Happy Boys"
Zhang Jian;Xia Guangfu;Wei bo
..............page:129
Research on the Differentiation Stratagem about"Morality Observation"of CCTV
Chen Xiaojuan
..............page:132
Research on Theme Distribution Of TV Law News
Wu Yuling
..............page:135
On the LR With the Perspective of Media Consumerism Context
Xu Jing;Sun Dan
..............page:138
Discuss on the Arts of Selected Topic of the Tiger Talk
Chen Xiaobo
..............page:140
A Comparative Study on the Style of Broadcast Directing for the CCTV Spring Festival Evening Party in Various Stages of Development
Li Man;Wei Bo;Pan Xingwang
..............page:142
An Interpretation of TV Broadcasting Signs from the Perspective of Value
Song Zhenwen
..............page:144
Group of Emcees:On the New Phenomenon of Program Emcees
Zhu Xiaolan
..............page:146
Research ou Factors of Zhejiang Cultural Industry Competitiveness
Fu Meilan;Xi Jianhua;Liu Xing
..............page:37
On the Main Factors Influencing the Wangs and the Chances of the Listed companies of News and Publishing Enterprises
Tao Dakun
..............page:34
On the Network Supervision of Public Opinion on the Basis of"Human Flesh Search"
Du Mingyan
..............page:85
On the Communication Analysis ou the program"Making Progress Every Day"of Hunan Satellite TV——From the Angle of Theory of"Cold Media"and"Hot Media"of MacLuhan
Zhang Ting
..............page:154
Features Analysis on Our country's Technology News on Television of Major Events in 2008——Taking CCTV Report on"Beijing Olympics","the Launch of Sheuzhou-7 Spacecraft" as Examples
Zhang Lingling
..............page:156
Analysis on Art Presentation of Studio Scene Design
Wan Ying
..............page:158
Key Factors of Channel Design to Promote TV Core Competitiveness
Liu Bangkun
..............page:160
On the Survival and Development of TV Dialect Programs
Ying Jianyong
..............page:162
Public Benefit Activity:Effective Ways To Promote Local TV Station Influence——Taking the Program"Real Challenge"of Dalian TV Station for Example
Sun Xiaobing
..............page:164
On the Strategy of Arithmetic of Media Advertising Management
Lian Na;Liang Wei
..............page:166
On the Stimulation of Advertisement on Consumerism
Wu Zhaoyan;Xiao Jian
..............page:168
Current Situation and Countermeasure about Medical Advertisement
Li Jing
..............page:170
On the Research Orientation of InternatiOnaI Audience Research Circle about Ad Placement
Yang Huagang
..............page:172
Utility Analysis on Advertisement Information Communication
Wu Liping
..............page:174
The Measuring Model of Brand Personality and its Applicability
Lan Yanling
..............page:176
Discuss the Inheritance and Innovation of the Time-honored Brand——Taking Pien Tize Huang for Example
Chen Sida
..............page:179
Research on Marketing Strategy of City's Image
Chen Hong
..............page:182
On the Emergency Communication Mechanism of New Media in Colleges and Universities
Yan Bo;Li Ying;Li Weiwei
..............page:83
On the Causes and Countermeasures against Loss of Self-regulatory Practice in Internet World
Zhang Xiaobing;Zhou Jing;Qiu Yan
..............page:80
On the Impact Factors of Internet Information Pollution Level
Cheng Yanlin;Pang Yan
..............page:78
Rearm Thinkers'Business News Views on the Late Qing Dynasty
Shen Yi
..............page:76
On Key Points of Teaching and Courses of Flash Animation in Animation Speciality
Liu Zhiyi;Zhou Zhongcheng
..............page:193
On the Reform of China's College and University Animation Education
Yong Qing
..............page:195
The Influence of Mass Media to the Forms of the Social Prejudice
Li Yanping
..............page:74
Multimedia environment Context of Bestseller's Communication
Li Yining;Liu Lei
..............page:72
Analysis on Media of Agricultural Science and Technology Communication——A Case Study on the Underdeveloped Areas in Zhejiang Province
He Qian
..............page:109
A Study on News Translation:A Communicative Perspective
Wu Lei
..............page:112
On the Losing and Rebuilding on Media's Credibility
Li Wei
..............page:114
Children,TV and Education——Nei Postman's Media Education Ideas
Li Xiaoyun
..............page:116
On the Misunderstanding of Chinese Journalistic Moral Education and Development Path
Lu Juan
..............page:118
Using Position in the Molding the Tity Image
Li Qinghua
..............page:184
On the Enlightenments of Chinese Traditional Color Culture towards Enterprise Image Design
Zhang Yan
..............page:186
On the Proper Development Process of China's Animation IndustriaI Chain from the Primary Pan to Middle Part——Industry Development from Cartoon to Animation
Zhou Zhou;Liu Hu;Liu Kui
..............page:188
M3G Character Designing Based on Java Platform of Mobile Phone
Qiao Fengtian
..............page:191
On the Ways of Story-telling in Broadcasting News
Fan Xinzheng
..............page:148
A Rhetoric Analysis on the Program of"Uncommon Six and One"
Chen Yu;Wu Xiaoling
..............page:150
On the Awakening of Sense of Comment and Authority Status of China's TV
Zhao Xinlin;Zhang Yuren
..............page:152
The Analysis on Social Context and Influence Power of the Podcasting Development
Wang Changxiao;Zhang Xiaoda
..............page:69
The Insidious Threats of Zero Thresholds:Civic News and Gate-keeper
Wei Shaohua
..............page:67
The Review on the Media Literacy Research of Main Land of China 2008
Zhang Xiuli
..............page:64
On the Quantifying Evaluation System of Media Communication Effects in Major Sporting Events
Huang Ruotao
..............page:62
Diversion,Reference and Integration——Analysls on the Transformation of Chinese Journalism Education During Three Decades
Zhon Yi;Wang Jun
..............page:60
The Influence on Social Development Exerted by Interpersonal Communication in Chinese Country Public Space
Xiong Fangfang;Zhao Pingxi
..............page:58
On the Ecological Chains of the Western Political Communication from the Angle of Ecology
Pan Xianghui
..............page:56
On the Transformation of Social News to Guide Bublic Opinion and Bublic Awareness-building Aesthetic
Wang Weiyi
..............page:54
On the Growth Points of Mobile-phone TV Market from the Angle of Audience Analysis
Zhu Jingmin
..............page:32
Economic Analysis on Digital Music-Based on the Long Tail Theory
Yang Danxiu;Nie Yushi
..............page:29
On the Present Situation and Countermeasure about Our Country's Television Shopping Program
Nie Jinglei
..............page:26
Development Study on the Market of Advertising Industry in Shanxi Province
Huang Mengfang;Deng Xiaoxu;Li Nan
..............page:23
On the Communication Form of China's Advertising Industry from the Perspective of the New Environment
Kou Zixia
..............page:20
Research on the Marketability of Medien Website
Li Hongyan;Cai Jing;Yang Ping
..............page:17
Media Organization Innovations against the Backdrop of Coopetition
Guo Hongyan
..............page:14
Regulatory Innovation: The New Orientation of Media Convergence——Based on the Review of the Documents
Chen Ying
..............page:11
Cross-Media Operating: Innovation of Media Managemen under the Media Convergence——Taking the Reference of Management Experience of American Media General Groups
Li Hongxiang
..............page:9
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