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Press Circles
1007-2438
2009 Issue 2
Newspaper Industry To Change to Survive
CHang Jiuwen
..............page:3
Analysis on Income Distribution and Basic Industry Structure of China Media Group
Lin Nan
..............page:5
Holistic Listing and Way Choice in The Media System Reform
Li Shiju
..............page:8
Nine conceptions on development of Culture Creation Industry in Shaanxi
Huang Mengfang;Lu Shanbing;Bai Dalu;Zhu Mao
..............page:11
On the Content Integration and Channel Integration of Digital Newspaper Industry——The Development Strategy of Newspaper Industry in the Age of Media Integration
Shi Lei
..............page:14
On the Causes and the Countermeasures for the Overcompetition of Newspapers——Taking the Shanghai Newspaper Industry for Example
Yang Taolian;Huang Hu
..............page:17
Study Review:The Para-social Interaction,a Media Phenomenon
Zhang Jie;Fang Jianyi
..............page:19
From Communication for Target Population to AD Media for Target Population:A Critical Rethinkings Based on the Types of Communication
Qian Guanggui
..............page:22
On the Pluralism and Evolutionism of Network Language
Wang Yanlong;Zhu Shucai
..............page:25
On the Root of Technical Logic——Analysis on the Origin of Internet Governance
Zhou Yi
..............page:28
On the Related Issues of Network Media and Network Research Literature
Cui Qian
..............page:31
Morality Pre-warning Set By Public Self-authorized Agenda within Internet Communications
Li Bin
..............page:33
On the Control Policies of News Communication with the Condition of Sophisticated Web with the Context of Complex Network
Jia Guobiao
..............page:35
A Tentative Analysis on Self-presentation of Individual Blog
Wang Junling
..............page:37
Witkey:Concept,Model and Features
mo fan
..............page:40
Setting up the Internet Management System in the Context of Media Convergence——On the Management and the Effect of Our Country Video Websites
Mao Yong;Huang Benyi
..............page:42
On the Competion Stategy of the Main Websites in the Beijing Olympic Reporting——Takjng Sohu,Sina and Tecent for Example
Wang Jing
..............page:45
The New Media Technology and the Communication of Foreign Films and TV
Lai Lijie
..............page:48
On the Characteristics of Online Opinion of"Human Flesh Search Cases"
Cheng Chaoqun
..............page:50
On the Mainstream Media's Mission of Advocating the Socialist Core Value System
Tang Li
..............page:52
On the News Information Resources Value Forms with the Context of Media Digital Property Management
Fan Shiqing
..............page:55
On the Relationship Construction of Psychological Contract and Harmonious Interviewing and Editing
li li ming ; chen xin yong
..............page:57
On the Study of Convergence of New Media and Traditional Media with the Gobalizaion View——Taking TV and Internet Media for Example
Dai Cheng
..............page:60
The Strategic Flexibility Construction of Media Organization under Media Convergence Circumstance
Zhang Hongmei
..............page:63
The Impacts of Commercial Factor on the American Media Education
Mei Shiwei;Ding Honghao
..............page:65
Media Ecology:the New Research Way of Chinese Journalistic History
Yang Haihong;Zhao Pingxi
..............page:68
Crisis Communication and Branding for Nonprofit Organizations in China:The Case Study of One Foundation
Zeng Fanxu
..............page:71
On the Study of Interactive Relationship of Media,the Public and Government in the Formation of Public Opinion
Hong Li;Chai Chunying
..............page:74
On the Writing Art of Netnews
Yu Weicang
..............page:76
Researches in Fang Cheng's Caricature of mental comment
Zhou Yi
..............page:79
The Aria of Ordinary Life——Interpretion on Narratology of Kongque
Guo Wenjie;Xu Xiaocun
..............page:81
Best-seller List:Commercial Product under Cultural Coverage
Wu Yi
..............page:84
On the Mainstream Websites' Inheriting and Innovation of the Traditional Media Layou
Liu Qiong
..............page:86
The Ecolinguistic Significance of the Media Dialect
Yang Chaojun
..............page:88
On the Copyright in the Development Process of Newspaper Industry Digitalization——The Meanings of Digital Millenium Copyright Act and Copyright Directive towards China's Copyright Protection
Yang Jiamei
..............page:90
Thinkings About How the Party Magazines Break Through and Change In the Market Competition——Taking the Party Members As an Example to Explore the Party Magazines'New Ways to Break Though
Zhang Liping
..............page:92
Analysis on Practice and Effectiveness of Campus Media
Zhang Xiaobing;Hu Qingliang
..............page:94
Analysis on the University Campus Media Development Strategy
Nie Jinglei
..............page:96
Reflection,Communication and Practice——Discussion on Communication and the College Student Development
Dong Xiaoyu;Wang Naikao
..............page:98
Peasant Family Reading Room:Countryside Culture Dissemination New Pattern
Wang Qiuyan
..............page:100
Detailed Narration-On the Narration Style of Sanlian Life Weekly
HU Chunxiu
..............page:103
On a Triple Values of Missing by the Press Speculation
Chen Qingjiang
..............page:105
Effective Communication in College Student Affairs Work
Liu Kaiyuan;Cai Liyuan
..............page:107
On the Anthropological Perspective and Method in Investigative Reports
Yu Zhiping
..............page:110
On Enhancing Media Competitive abilities with the Executive Power
WangYongfen
..............page:112
On the Social Responsibolities of Internet Media with the Context of Renovating Vulgar News on Internet
Yin Ziran
..............page:114
Preliminary Study on the Malicious Communicationsof the Mass Media
Wang Ju
..............page:116
Public Relations of Leadership in Media——A Perspective of Media Understanding
Zhu Ya
..............page:118
On the Rporting of Real Estate with the Angle of People's Livelihood
Wang Xiaoxia
..............page:120
On the Mass Media and Cultural Selection Mechanism
XIE Mizhi
..............page:122
The Reflection on"Shanzhai Culture"
Li Xiaofei
..............page:124
On the Title Art in the Olympic Rreportings of Print Media
zhang tong gang ; chen jing jing
..............page:127
Analysis on the Expression and the Spread of Labor Stroke in Tang Dynasty
Huang Qun
..............page:129
On the Advantages,Current Situation and Improvement of the Role of TV Media Targeting Rural Population in Enhancing the Quality of Farmers
Zheng Shubai
..............page:131
On the Values of TV Broadcasting
Song Zhenwen
..............page:134
On the Dilemma of the program of 60 minutes in its Fortieth Birthday
Xie Linghui;Zhang Jingmin
..............page:137
On the Symbolic Reality Strategical Reconstruction of Mass Media——Analysis on the route of TV Protecting Chinese Rraditional Festival Culture
Han Yongqing;Lin Qinyan
..............page:140
On the Discourse Review of Chinese Documentaries
Xing Yong
..............page:143
On the Brand Building and Marketing of TV Channel
Ma Jianguo
..............page:146
On the Balance and the Game in the TV Hunting for Stars——From the Angle of Communication and Culture
Qian Mei
..............page:148
On the Communication Model of TV Talking Program
Xiong Zhengyu;Yin Ying
..............page:150
The Surviving Strategy for TV Forum Program of Local Television Station
Rao Jun
..............page:152
Analyses on the Troubles Hided in the Television News Story-telling
Huang Wen
..............page:154
From"Every day up"to see TV entertainment programs Innovate
Zhou Shangmei;Liu Jianfei
..............page:156
On the Techniques and Process of Initial Digital TV Programming Huming
Hu Ming
..............page:158
Civil Ententainment Thinkings on the Pan-entertainment of TV Program
Yang Lei
..............page:160
On the Development of Breakingthrough of Local TV News about People's Livelihood——Taking Zigong TV Station for Example
Li Lang;Wen Mingquan
..............page:162
On the Basic Abilities of TV News Editors
Yang Ling;Qiu Yuanxin
..............page:164
On the Comprehensive Qualities of TV Artistic Directing
Yao Yifeng
..............page:166
On the Function of TV for Inheriting and Carrying forward the Dancing Art
shen
..............page:168
On the Troditionai Shadow Play Art and Modern Animation Art——The Colorful Way of Chin's Shadow Play Animation
liu kui ; liu zuo ; zhou zhou
..............page:170
On the Running Strategies of Chinese Cartoon Companies
Wang Shaoming;Yang Li;Yang Danxiu
..............page:173
On the Rise and Fall of Commercial Advertisement Business Cards of the United States in 19th Century
Liu Lei;Bai Dalu
..............page:175
AD Positioning,AD Scheme and Philosophy
Cui Yan
..............page:177
The Study on the Causes and Countermeasures of Illegal Medical Advertisements
Li Junlin;Liu Ying
..............page:180
Dual Consumption and Acceleration by Shifting Gears:The Semiotic Interpretation of Advertising,Brand and Consumption
Liu Ping;Tan Yan
..............page:182
The Chinese Traditional Culture in Taiwan's Advertisements
Liu Yanqiu;Ma Chenye
..............page:185
Option Of Ethnic Brand of Mass Communication——Taking Internationalization Strategy of Ningbo Garment Brand as Example
Pang Yan;Chen Yisu
..............page:187
On the Promoting News Technology for Non-Normal School Students in Chinese Major
Zhang Xinguo
..............page:189
On the Dealing With Several Relationships During the Course Teaching of News Commentary
Chen Shaogui
..............page:191
On the Network Media Practice College Journalism
Gao Jianguo
..............page:193
On the Different characteristics of the Two Types of Community Newspapers——Taking"Hebei Daily"and"Yanzhao Dushi Bao",for example
Yao Hongjing
..............page:195
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