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1007-2438
2008 Issue 4
On the Sociology of News of America and News Producing
Chen Peiqin
..............page:60-61,89
On the Rural Public Service Supply Reform of TV in Our Country
He Zhenbo
..............page:130-131,134
On the News Feeling of "Face-to-Face"
Cai Yueliang
..............page:132-134
The Brand Tactic of TV Program
Li Ke;Wei Bo
..............page:137-139
Discussion on Hosting in the Role without Selflessness
Lin Yi
..............page:145-146,126
Hosts' Emotion Control in Video Talk Show Programmes
Tong Saijun
..............page:151-152
On Media's Historical Responsibility from the Reports on Earthquake Relief Activities
Zhu Xiaoyang;Zhu Airu;Chen Chunmin
..............page:78-79
Pseudo-environment and Human Being's Cognition and Practices
Zhao Jianguo
..............page:92-93
Journals of Colleges and Communication of Local Culture
Zhou Yi
..............page:99-100,102
Metaphor and Its Functions in English News Headlines
Can Jin;Ma Dongmei
..............page:103-104,139
Focuses of the Media in Building a Harmonious Society
Sun Yijun;Wu Di
..............page:105-106
Media Literacy and Politics Teaching of College Students
Chen Shangrong;Xu Xiuyin
..............page:107-108,121
On the Semantics Space in the Product Form of Poetry
Kuang Mingquan;Xiao Jinhua
..............page:120-121
On the Forms of Documentary Films and its Producing Mechanism
Chen Yongzhi
..............page:127-129
Discussing the Network Advertisement by the Long Tail Theory
Shi Rongrong
..............page:164-165,142
ON the Ways of Realizing the Attention of Real Estate Advertisement
Ding Wu;Zhu Shu
..............page:166-167
The Concepts of Advertising Education from the US Universities
Zha Canchang
..............page:168-169
Preliminary Discussion on Smart Advertising
Yi Long
..............page:170-172
On the Repetition Phenomenon of Journalism Textbooks
Chen Xi
..............page:181-182
Jin Zhonghua and Yong Sheng Weekly
Li Ri
..............page:191-192
On the Context Strategies in the Covering Persuasion
Qi Lai
..............page:193-194
On the Market Analysis and the Ways of Profit of Mobile Newspaper
Lv Jianwei;Zhang Zongyi;Xie Ningchang
..............page:26-27
The Comparative Thinking on the Mechanism of the Literary Agents in China
Jiang Yalong;Nan Jinghui;Lai Shuling
..............page:24-25,54
On the Structural Entry Barriers of Media Industry
Tao Xihong
..............page:10-12
On the Growing Way for City Television Station in Face of the Digital Times
Xie Yungeng;Li Wenchao
..............page:8-9,7
What Media Culture Should We Construct
Fang Yanming
..............page:3-7