Press Circles 2008 Issue 2 New Media transmission and New Forms of Entertainment

New Media transmission and New Forms of Entertainment
Li Jianqiu

..............page:42-44,39

Practicality and Fashion——Development Strategies of Rui Li Magazine Group in the New Media Conditions
Hong Chen

..............page:40-41,28

Thinking of the Voice of Xihu Building the Industrial Chain via Utilizing Brand Advantage
Shi Ling;Luo Xi

..............page:112-113

A way for Men's Magazines to Breakthrough
Zhou Yi;Hu Xinyu

..............page:114-115,140

Innovative Application of the Theories of Positioning——As an example of Geely Car
Qian Hangyuan

..............page:116-118,125

On the Deconstruction of Advertisement Symbolic of Luxury Brand
Xu Yan

..............page:119-121

On Fuzzy Advertising
Sun Wenqing

..............page:122-125

Briefly Study on the Development of Advertisement Medium Related on the New Media
Sun Yanjun

..............page:126-127

On Television Advertisement Being Repulsed by Audience
Huang Songtao

..............page:128-129

Advertising Field Theory——the Middlescopic Trend of Advertising Communication Study
Yang Haijun

..............page:130-132

On the Influence of Urbanization on the Eastern Newspaper Reporting
Wang Lingfei

..............page:45-46

On the Changes in Attributes of Media Power in the New Technological Situation
He Shuangqiu

..............page:47-48

On the Comparison of Sports Reporting of China and USA Newspaper
Huang Hanshi

..............page:49-51

The Variations Of "5W" and"H"In News-story
Qu Jirong

..............page:52-53,34

On the News Reporting Pan-storitization
Nin Bingwen

..............page:54-55,76

The Media Function Pan-entertainment and Community Responsibility's Resonsideration
Xiao fei;Xu Huiping

..............page:56-57

On the Beauty of the Emotion of the News Reports of Fighting Against the Snowstorm Covered by Hunan Media
Yu Xihui

..............page:58-59,78

On the Sense of Responsibility in the Consumerism and Media Ecology
Wang Xi;He Yao

..............page:60-61

The Aesthetic Analysis of Mood of the Film of City of Sadness
Chen Hao;Zhang Jianping

..............page:62-64

From Confrontation To Harmony: the Turning of News for People's Livelihood in Building Harmonious Society——a Case Study of TVS'Headlines Today
Guo Guanghua

..............page:65-66,72

On the Rising of the Local Cultural Suppliment and the Spirit Root
Fan Xianghong

..............page:67-68

On the Aesthetics Principles of News
Li Zixiong

..............page:69-70

Analysis on the Strength and Characters of Sichuan Zhengxie Bao
Chen Zhiying

..............page:71-72

In-depth Reporting and the Construction of Media Brand
Cai Weiping;Wang Danyang

..............page:73-74

Movies Related to Sports & Dissemination of Olympic Spirit
Yang Mei

..............page:75-76

Authority, Readability, Service Participation——How to realize the "Three-closing" in the Important Reporting
Yang Yang

..............page:77-78

On the Beijing Olympic Culture Communication and the National Image of China
Feng Xia

..............page:79-80

Beijing Olympic Games——a New Platform of Multi-cultural Communication
Liu bin

..............page:81-82

Application of New Media in the Community Communication
Yan Bo;Zheng Bo

..............page:83-84

On the Several Problems of the Local Legislation in the Media Reporting
Jia Zhangwei

..............page:85-86

On the Evolution Tendency of the Communication Policies of the Contemporary Europe and the United States
Zhao Yu

..............page:87-89

On the Entertaining Olympic TV Communications
Zhang Jiangnan

..............page:90-91,94

The Show Program Brand Development Strategy——Taking the Super Girl-voice and the Joyful Boy-voice as the Examples
Cai Min;Deng Ruoyi

..............page:92-94

New Ecology of China's TV Entertainment Program Construction
Song Yongqin;Liu Ping

..............page:95-97

Research on the Differentiation Operation Between Province TV Media and city TV Media
Wu Guangzhao

..............page:98-99,121

Authority, Service and Thinking——On the Special Features of Market Today
Cao Chuan

..............page:100-101

A Study of Governmental Adminstration of Digital Cable TV
Yang Kai

..............page:102-103

Host's Spoken Language Control in Interview Program
Li Delong

..............page:104-105,113

The Strategy Study on maximize the overall effectiveness of news competition For City TV station——Take the Guangzhou TV Station for instance
Ding linghua;Cheng lei

..............page:106-107,109

On the Application of Historian writing Style in TV News Reports——Taking "Topics in Focus" for Example
Shu Hua

..............page:108-109

On the Influence of the Multi-Thematic Reporting of TV towards the Mainstreaming Effects
Liu Yongxia

..............page:110-111

The Discussion about the Sciences of the Artificial Influence the Creative Industries and Advertising Design
Geng Zhihong

..............page:133-134

The Alternative Method for Consumer Analysis in the Environment of New Media
Xue Long

..............page:135-136

From Comedy Popularity to Entertainment Hot——on the Change Tendency and its Reason of Ad-creation Pattern
Han Yongqing;Cheng Yitao

..............page:137-138

Analysis the Myths Operating in the Chanel No.5 Perfume Advertisement through Semiotics Principle
Zou Ming

..............page:139-140

Research on the Editing and Publishing Subject Construction in China
Li Jianwei

..............page:141-143

On the Practical Teaching of the Journalism and Mass Communication
Zheng Jian

..............page:144-145

On the Combination of the Course of the News-covering and Writing and the Voluntary Service
Li Bin;Cao Yanning

..............page:146-147,132

Continual Utility of Venues and Stadiums and Olympic Brands
Wang Lei

..............page:169-170

Brand Alliance——Effecient Way to Promote Brand Stralegy Competiveness
Chen Sida

..............page:171-172,156

On the Construction of the Harmonious Relationship between Journalism Communication and the Voice of the Public
Pan Li

..............page:173,175

On the Talents Resource Construction in the Minority Region
A Gen

..............page:174-175

On the Work in the Communication of the Professional Newspaper and Journal
Zhang Qing

..............page:176,178

On the Forest Industry Propaganda
Li Ming

..............page:177-178

On the Oriented Function of Newspaper and Magazine in the Health Education
Chen Liangxi

..............page:179-180

On the Characteristics and Significances of Additional Value of Medium Product
Tao Xihong

..............page:37-39

On the Characters of Media Industry and the Demand of Related Workers and Talents
Sun Hang

..............page:35-36

On the Exemption Exception of Public Information in the USA "Freedom of Information Act"
Chen Shi;Zeng Yani

..............page:32-34

On the Operation of Japanese Newspaper Industry from the Angle of the Growing of the New Media
Wang Yanlong

..............page:29-31

Positioning in the Terminal Changes of the Operation of TV Shopping
Li Jingli

..............page:26-28

Evaluation of the coopetition performance of TV & Radio Industry in China
Guo Hongyan

..............page:23-25,86

On the Social Function of the Reporting of the Migration in the Three-Gorge Area——Taking Chongqing Daily and Chongqing Evening for Sampling
He Jianping;Li Ren;Chang Ye

..............page:18-22

On the Crossroad of the Media Technology Ontology and Worries about the Limit of the Aestheticization
Fu Shouxiang;Ying Xiaomin

..............page:10-12,9

On the Fresh Topics in the Field of the Journalism and Communication Study in 2007
Chen Lidan;Chen Xiuyun

..............page:6-9

On the History and the Present Condition of Journalism Professional Ethics Study in China
Zheng Baowei;Fan Yaping;Shu Shu

..............page:3-5

On the Heteroglossia, Carnivalization and Entertainment Communication of Entertainment 818
Chen Changsong

..............page:16-17,57

On the Role of Rural Undergraduate in Rural Communication
Cai jing;Li Hongyan

..............page:13-15

Expanding the Context of the Teaching Material and Cultivating the Profession Inner Quality——On the Teaching of Journalism Communication History
Zheng Yan

..............page:148-149

Bottlenecks Encountered by Polytechnic and Professional Colleges and Universities
Mo Jiyan

..............page:150-151

Research of Teaching Practice of Making Film and TV in the Advertising Specialty
Lin Fang

..............page:152-153

Virtual Reality: A Suspect on Future Media
Ma Chijie

..............page:154-156

On the Functions of Play-programming in the Animation Creation
Zhou Zhongcheng

..............page:157-158

On the Colour Adoption and Adustment in the Special Effection of Animation Movie and Digital Movie
Chen Yi;Qiao Fengtian;Wang Hanbing

..............page:159-161

On the Communication Strategy of Cartoon Image
Li Qinyan

..............page:162-163,180

On the Role Playing of Online Community
Gong Chengbo;Qi Liwen

..............page:164-166

On the External Reasons for Discussing Politics from Literati
Zhang Chengyu

..............page:167-168,166