Press Circles 2007 Issue 4 The Aim and Pursuit Running Chongqing Business Daily

The Aim and Pursuit Running Chongqing Business Daily
Yao Jin

..............page:161-162,156

Viewing the Development of the Outdoor TV from the "Potential Crisis of the Focus Media"
Qi Lili

..............page:135-136

The Study on Moral Boundaries of Private Discourses in Mass Media
Jin Cuiping

..............page:66-67

On the Style of the Financial Corronents
Liu Jianyun

..............page:68-69

Disscussion on the Reporting of the Three Agriculture Problems
Wang Xueyi;Xu Hong;Wang Qian

..............page:70-71,67

Creation Tactics and Practice of TV Programs
Xie Yungeng;Dai Ye

..............page:72-74

On the Meanings and Methods of the Innovation of TV Program Modality about CCP History Publication
Peng Zhubin;Wang Yingshu

..............page:75-76

Analyzing the Organization Structure of Digital TV :from Bureaucratic Management to Disintermediation by the Technology Propelling
Hou Wei

..............page:77-79

Analysis on Mechanism of Digital TV Overall Conversion and Sustainable Development
Yang Shanghong;Wu Jianzhong

..............page:80-82

Conflict: the Essential Factor of the Live Show Program
Chen Hong

..............page:83-85

Integration of Media and Enterprises:from the Two-dimension Perspective of the TV Communication for the Public Interests
Wang Yanlong

..............page:86-87,90

On the Provincial Satellite TV Station Development of the Western Minority Areas
Huang Dongying

..............page:88-90

On the Tendency of Development of Financial Media in China
Tang Jun

..............page:91-92,79

Professional Requirement and Style Extension of A Modern Sport Narrator
Cheng Xuefeng

..............page:93-94

On the People's Livelihood News from the Consumptive Perpective
Wang Chunling

..............page:95-96

Star TV Show:the Plight behind the Prosperity——The Analysis about the Program "Dancing Competition"
Li Yining

..............page:97-98

On the Aesthetic Orientation of TV News Reporting
Peng Guodong

..............page:99-100

The Making of Oral History Documentary Film
Zhou Zhenhua

..............page:101-102,104

On the Emcee's Apology
Cao Yanning

..............page:103-104

On the Story Plots of Television Advertisements
Liu Jianping;Zhang Fan

..............page:139-140

The Practice and Features of Agenda-setting Theory in the Advertisement of ADIDAS
Xu Xie;Xu Xin

..............page:141-142

KUSO Culture's Influence On Advertisement
Wang Yongqi;Wang Yongji

..............page:143-144

On the Effectiveness of Green Advertisement
Wang Hao;Ha Yanfeng

..............page:145-146

Probability Formula of Information Choice and Its Enlightenment to Advertisement Dissemination
Tang Xiaoling

..............page:147-148

Internet Changing the Traditional Mode of Operation of Public Relations
Wu Yanfang

..............page:149-150

Word-feeling and Restricton Rules in Broadcasting
Li Delong

..............page:105-106

Characteristics of the Mobile Culture and Industrialization of the Mobile Culture
Xia Guangfu;Yuan Man

..............page:107-109

Portable Television: A New Leading Role of Mobile TV Industry
Rao Jun

..............page:110-111

Circulation and Humanism Concern——Publishing Policies of Reader
Zhang Dawei

..............page:112-113,109

A Study of the Protection to Cultural Diversity of European Newpaper Industry
He Yan

..............page:114-116

On "Speech" of Advertising——Taking the American Advertisement for Example
Chen Yueming

..............page:117-118,116

The Communication Value of Internet Ad: Contradiction and Countermeasures
He Yalin

..............page:137-138

The Advertising Media Of Demassified Market
Wang Yawei

..............page:133-134

Countermeasures for Efficient Utilization of Media in Advertising
Li Qinyan;Tan Hong

..............page:131-132,148

On the Revelence of the Audience Stereotypes and the Advertisement Cutural Fake
Wang Li

..............page:129-130

How to Take Full Use of the Chance of the Olympic Games to Market
Xiao Jian

..............page:126-128

An Analysis of Negative Influence of IPTV on Society
Chen Ran;Li Yanmei

..............page:124-125

the Actuality and Inspire of Transnational Media House in Chinac
Qiu Wenzhong;Guan Hong;Qi Shufang

..............page:121-123

Advancing Orientation and Enlightenment of Study on American Newspaper Mistakes
Zhou Yunqian

..............page:119-120

Rational Thinking about the Popularity of Media Consumerism
Gu Qinju;Fei Lijun

..............page:46-47

The Searches and Analysis about News Thought of Zou Taofen
zhu xiao yang

..............page:163-164

On the Vulgarization of News in the Operation of Market
Niu Bingwen

..............page:64-65

On Aesthetic Value and Cultural Significance of Newspaper Language
Gao Weihua

..............page:62-63

Thinkings on the Development of News Culture Guided by the Sipirits of Humanity
Zheng Yan

..............page:60-61

On the Vulgarization of Mass Media
Zhang Bo

..............page:58-59

Feast Culture Encounter Absent Treatment
Zhang Fenfang;Huang Xiaohui

..............page:56-57,65

Thinking and Discerning for Internet Accomplishment in Net- Comminication
Li Haifeng

..............page:54-55

About the Core And Component Of Media Literacy Education For College Students
Zhu Yifeng

..............page:52-53

New Country Construction and Rural Media
Li Ling;Wu Anxin

..............page:50-51

Comparison of Media Group Development between China and the West
Tian Xuan

..............page:48-49,98

Dilemma of Chinese Contemporary Literature Communication——Research on Literature Seminar
Tai Kexiang

..............page:44-45,47

Interpretation of the Aesthetic Tendency of WPP Disaster News Picture in Recent Years
Wang Huaichun

..............page:42-43

To Maintain and Renew Core Superiority of the Newspaper Based on the Principle of Biological Homeostasis
Liu Yuqing

..............page:40-41

Crossing Surface: A Critical Analysis of the Proposition of "Amusing Ourselves to Death"
Liu Xiao

..............page:37-39,85

The Financial News and Information Industry under the Background of Globalization
Zhu Xingping;Ma Yanyi

..............page:34-36

The Media Transformation under the Drive of Technology
Jiang Hong

..............page:31-33

"Agenda-setting" and Public Self "Agenda-setting" in Internet
Luo Chun

..............page:29-30

On the Ubiquitous Transmission Characteristics of New Media in New Time
Feng Rui;Jin Jing

..............page:27-28

The Effects of 3G on Cognition Process among Inter-personal Communication
Zhan Xun;Peng Tao

..............page:24-26,69

The Audiences' Information Literacy: the Science Communication Basement in the Network Time
Huang Shijin

..............page:22-23

Are Two Schools or Three Schools Dominant in Communication Studies——Study on the School in Communication Studies
Wang Yong

..............page:19-21

Re-evaluation on the Study of Communication in China in a Cross-Disciplinary Manner
Yan Gongjun

..............page:17-18,51

Positivistic Analysis on Communication Model of "Communicator and Audience in One"
Mo Meifeng;Liu Xin

..............page:14-16,43

The Rethinking of China Rural Information Communication Ideality and Reality
Kuang Zongren;Li Hongyan

..............page:11-13

Analysis on the Research Status of Journalism and Communication Scienec Based on the Database of 2004-2006 from CSSCI
Bai Yun

..............page:7-10

Mathematical View of Journalism Culture
Fang Yanming

..............page:3-6

Construction of the Creativity Learning Environment and the Pattern by News Media——The Thinking of "Advertising Photography" Courses Using Multimedia Teaching Means
Tian Xinxin

..............page:171-172

On the Features of Ideas of News Interview and Reporting
Zhang Qingsheng

..............page:173-174

The Thinkings about the Supplement Section of Newspapers
Wang Hongxin

..............page:175,174

How to Apply the Basic Principles of Spoken Language Communication in Reporter's Interview Process
Li Min

..............page:176-177

How to Use the Non-intelligent Factors of Journalist in the Interview
Ming Zidan

..............page:178-179

On Enhancing Attention-getting Degree in Municipal Party Newspaper Reporting
Xu Wence

..............page:180,177

guan yu lai gao gui fan ge shi de shuo ming

..............page:封2

On the Construction of City Party Newspaper Website
Wang Haifang

..............page:151-152

How to Have Effective Communication about the Agriculture Websites
Zhan Lifang

..............page:153-154

On the Development of the Qiangguo Blog
Gao Jianguo

..............page:155-156

Moulding a New Time by the Expression of "YOU" on Network the Enlightenment from TIME's Electing "YOU" as the Person of 2006
Tang Yun

..............page:157-158

A Brief Analysis of the Environmental Construction of the Internet Ecology——Taking the Virus of "Panda's Burning Joss Sticks" for Example
Ma Jun

..............page:159-160

On the Reasons of the Patriotism Theme Advertisement's Success in the Tune of Republic of China
Huang Yutao

..............page:165-166

Our Country's Sports Journalism Major Development under the Background of China's Olympic Games——Taking Sports Journalism Major of Wuhan Institute of Physical Education for Example
Li Baocun;Zhang Jiangnan;Kang Nizhi

..............page:167-168,140

Strategies of Effectiveness on News Translation Teaching——an Application of SMCR Communication Theoretics in International News Translation Module
Tang Jiamei

..............page:169-170