1001-4950
2016 Issue 11
A Literature Review of Location-based Mobile Marketing and Prospects
Cui Nan;,Xu Wenhao;,Bai Qiongyao;,Xu Lan;
Cui Nan;,Xu Wenhao;,Bai Qiongyao;,Xu Lan;
..............page:3-13
A Literature Review of Advertising Synergy Effect and Prospects
Wang Ping;,Sun Wanling;,Fan Xiucheng;,Song Sigen;
Wang Ping;,Sun Wanling;,Fan Xiucheng;,Song Sigen;
..............page:14-28,128
Auctions, Bargaining or Posted Prices? An Empirical Study on Online Pricing Mechanism Choice
Han Yong;,Chen Kongpin;
Han Yong;,Chen Kongpin;
..............page:29-44
A Review of Latest Development of Design-driven Innovation Theory
Chen Xuesong;,Chen Jin;
Chen Xuesong;,Chen Jin;
..............page:45-57
The Three Component Model of Entrepreneurial Story:The Exploration of Micro Structure of Cultural Entrepreneurship
Ni Ning;,Li Zhaoyi;
Ni Ning;,Li Zhaoyi;
..............page:58-70
A Growth Strategy for New Ventures:A Literature Review of Resource Bricolage and Prospects
Zhu Zhenduo;,Li Xinchun;
Zhu Zhenduo;,Li Xinchun;
..............page:71-82
Research on the“Cross Border”Three-dimensional Learning Model of Cross-national Strategic Alliances
Yang Zhenning;,Li Donghong;,Zhao Hong;
Yang Zhenning;,Li Donghong;,Zhao Hong;
..............page:83-100
A Literature Review of Enterprise Strategic Responses to Institutional Pressure and Prospects
Tu Zhiping;,Song Tiebo;
Tu Zhiping;,Song Tiebo;
..............page:101-114
Contract Theory for Economic Governance of Conflict and Cooperation:A Review of Main Economic Theory Contributions by 2016 Nobel Economics Prize Laureates
Li Baoliang;,Guo Qiyou;
Li Baoliang;,Guo Qiyou;
..............page:115-128