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Business Economics and Administration
1000-2154
2012 Issue 12
Essence of Business Model of the Networking Industry and Its Analytic Framework
ZHENG Shu-rong;LV Qing-hua
..............page:5-15
A Brand Crisis Prevention Model Guided by the Interaction Orientation
WEI Hai-ying;YANG Guo-liang
..............page:42-51
Fixed Effect Tests of Spatial Panel Model
WANG Yun;LONG Zhi-he;CHEN Qing-qing
..............page:85-92
An Empirical Study on the Effect of Perceived Brand Globalness on Consumers' Brand Choice: The Moderating Roles
WU Shui-long;HU Zuo-hao;YU Chun-ling;ZHONG Liang
..............page:52-60