Journal of Sinopec Management Institute 2014 Issue 4 Reflections on SINOPEC’s BrandArchitecture

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Journal of Sinopec Management Institute
1008-4282
2014 Issue 4

Reflections on SINOPEC’s BrandArchitecture
Liu Xiaoyu;,Tong Ning;

..............page:1-5,9

ASurvey andAnalysis of the Brand Influence of SINOPEC-Based on the Perspective of End-consumers of Product Oil
Wang Caixia;

..............page:6-9

Problems and Challenges Faced by SINOPEC in Brand Building
Luo Hong;

..............page:10-12,20

The Building of Corporate Image and its Integration with Entrepreneur Image in the Era of “We Media”
Chen Limin;

..............page:13-16

Staff Performance Evaluation Problems and Solutions
Li Zhaoxue;

..............page:17-20

Key Points Control in Performance Management
Wang Weifang;

..............page:21-24

ADiscussion on the Building ofYoung Workforce in Outside-the-Region Companies
Zhang Xuewen;

..............page:25-28

Using Internet Thinking to Open up New Dimension in Training-the Practice of “Customer Value-oriented Marketing Capabilities Seminar”
Mu Ci;

..............page:29-32

Mobile Technology Helps Boost Training Innovation-the Attempt to Explore and Implement Mobile Learning by the Training Program for Full-time Teachers
Bao Wenjing;

..............page:33-36,48

StatisticalAnalysis of the Completion Rates of Massive Online Open Courses (MOOC)
Zuo Lili;

..............page:37-40

TheApplication of Flipped Classroom in Skilled Personnel Training
Sheng Xiang;

..............page:41-44,60

ABrief Discussion on the Need to Strengthen Training Course Development
Guo Yingjie;

..............page:45-48

TheApplication of Data Mining in Education and Training Management
Chen Yiwei;

..............page:49-52

TheApplication of Case-based Teaching in Intercultural Communication Skills Training
Zhang Jing;

..............page:53-55

AStudy on theAutonomy of CPC Leading Party Members’Groups
Wang Yahong;

..............page:56-60

An Examination of the Mass Work in the New Era:Problems, Basic Principles and Methods
Tao Shuyan;

..............page:61-64

Building a Multidimensional Anti-corruption Mechanism Featuring “Four Regulations”
Huang Jiabin;

..............page:65-68

Adiscussion on Innovation in Grass-roots Party Building of Enterprises
Dong Jianxin;

..............page:69-71

Training Practices in Haier University and What Can Be Learnt
Song Ningning;

..............page:72-75,81

ALook into Shell’s HSE Management from the Gabon Workover Project
Meng Meijin;

..............page:76-78

The Operation and Management Characteristics of Gas Stations in Germany and Reference Value
Yin Baoqiao;,Zhong Wei;

..............page:79-81

2014 nian di 16 juan 1-4 qi zong mu lu zong di 74-77 qi

..............page:82-84