ying xiao guan li ( di 15 ban )
fei li pu ke te le ; kai wen lai en kai le ; he jia xun ; yu hong yan ; niu yong ge ; xu zuo ; dong yi ren ; jin zuo ;

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ying xiao guan li di 15 ban yi zhe xu : ba wo yi dong hu lian shi dai ying xiao chuang xin de liang zhong luo ji
he jia xun ;

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Re-Understanding Brand Function Assessment:A Model Based on Product Meaning Construction
JIANG Lian-xiong;WU Shui-long;FENG Rui;International School of Finance & Business;Sun Yat-Sen University;School of Management and Economics Beijing Institute of Technology;Shanghai Business School;

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A Review of Literature of Brand Authenticity and Prospects
XU Wei;FENG Lin-yan;WANG Xin-xin;School of Business Administration;Anhui University of Finance and Economics;School of International Business Administration;Shanghai University of Finance and Economics;

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A study in SWOT analysis——Nine Misunderstandings and Systemic Update
NIU Yong-ge;LIU Rui-chen;Business School of Sichuan University;

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The Effect of Watching Sports Events on Celebrity Endorsement——The Mediating Role of Idolatry
LIU Xing-peng;China Waterborne Transport Research Institute;

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A Case Study of the Web Site Nowness.com Owned by the LVMH Group
HOU Wei;LI Ya-jun;School of Journalism and Communication;Shanghai International Studies University;Annenberg School for Communication and Journalism;University of Southern California;

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A Study of the Difference and Effects of Global Brands’ Advertising Appeals in China and Japan——A Case Study of Mercedes-Benz and Audi
YANG Ning;SHI Zhuo-min;ZHANG Shan;Marketing;Business School;Sun Yat-sen University;

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Research on the influencing factors of consumer satisfaction of cultural products——Taking Hubei Province as an example
WANG Hong;SUN Ming;LI Ya-lin;School of business administration;Hubei University of Economics;School of business;Hubei University;

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The construction of Hangzhou city brand symbol system during the G20:Based on the content analysis of Hangzhou city promotional films
LI Hua-jun;ZHANG Wan-ning;School of Journalism and Information Communication;Huazhong University of Science and Technology;

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The Exploration and Analysis on the Mechanism of Action of Brand Story in Brand Communication——Taking Foreign Cosmetic Brand Story as Examples
LIN Gang;LIU Ying;Beijing Technology and Business University’s School of Art and Communication;

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zhong guo shi chang ying xiao quan si juan

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