Journal of Beijing Technology and Business University(Social Science Edition) 2001 Issue 1 Marketing 4P's theory at the right time

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Journal of Beijing Technology and Business University(Social Science Edition)
1009-6116
2001 Issue 1

Marketing 4P's theory at the right time
li fei

..............page:1-3

Study of integrated marketing in sports sponsor activities
jiang san geng

..............page:4-8

The hysteresis phenomena in marketing
zhuang gui jun ; zhou nan ; ou yang ming

..............page:9-12

Marketing system creation in China's State-owned wholesale sector
wang xue jun

..............page:13-16

Comparative study between client's relationship value theory and traditional marketing management theory
zhu ji

..............page:17-19

Challenge of new type of integrated marketing channel to traditional marketing channel
jin yi bing

..............page:20-22

Capital logic and social logic--thinking on future enterprise and financial management
wang bin ; gao chen

..............page:23-28

Comparative view on the elements of profit loss statement
li xiao lin

..............page:29-33,37

Improving cost management in knowledge economy era
chen zuo ; gao wei

..............page:34-37

Uncertain events and its accounting treatment
chen yu rong

..............page:38-41

Total new creation of internal operation management in China's large and medium-sized retail stores
huang fu hua

..............page:42-45

Virtual management in IT Era
wu guo ying ; ma bo ren

..............page:46-48

Manager's stock option practice in China
lv su xiang

..............page:49-52

Thinking, goal and strategy in improving enterprise's price competitiveneses
liu xing yuan

..............page:53-55

Economic analysis of enterprise price behavior
huang pei ; chen jun fang

..............page:56-59

On state-owned famous brand strategy and integrated marketing system
miao ze hua

..............page:60-61,64

Minimum product differention strategy under brand loyalty
gu feng ; zhou dong sheng ; huang pei qing

..............page:62-64

Who let the target consumer's heart beat
xu xiao juan

..............page:65-66,72

Symbelization of commodity: from utility value to symbol value
ju hui bing

..............page:67-69

On unstable counterplea right
zuo ji sheng

..............page:70-72

Constructing China's commercial agent system
zhang lan lan

..............page:73-75

A method to stimulating demand: boost public investment
he wen ju ; tang ping hua

..............page:76-77

Cause analysis and counter measures for current sustained deflation
yao hou zhong

..............page:78-80